Core Viewpoint - The cultural venues in Shandong province have seen a significant increase in visitor numbers during the Spring Festival, highlighting the popularity of cultural activities and exhibitions as a way for the public to celebrate the holiday season [1][6]. Group 1: Visitor Engagement - The Shandong Museum experienced a surge in visitors, with long queues forming early in the morning as people entered to enjoy exhibitions and cultural activities [1]. - The Shandong Art Museum's special exhibition featuring Qi Baishi's works attracted many visitors, particularly the painting "Soaring Horse," which inspired a popular cultural product named "Ma Biao Biao" [3][5]. Group 2: Cultural Activities - The Shandong Art Museum organized a variety of events during the Spring Festival, including five exhibitions and six themed public education activities, along with over 20 cultural products related to the Year of the Horse [5]. - Various cultural venues across Shandong, such as the Jinan Museum and Tengzhou Museum, hosted engaging activities like themed exhibitions and hands-on workshops for children, enhancing the cultural experience for families [6]. Group 3: Visitor Statistics - According to the Shandong Provincial Department of Culture and Tourism, the total number of visitors to public cultural venues reached 662,600 on February 20, marking a 30.7% increase year-on-year [6].

Core Insights - The article highlights the rise of a creative cultural product named "Ma Biao Biao," a small horse figure that has gained significant popularity online, leading to a DIY hairstyle trend among fans [1][3][8] Product Development - "Ma Biao Biao" was developed through a collaboration between Beijing Academy of Painting and Zibo Xiaoxiaomi Soft Clay, inspired by the traditional artwork of Qi Baishi [4][6] - The product line includes over 400 creative items, with "Ma Biao Biao" being a standout due to its unique design and interactive features [4][7] - The initial version of "Ma Biao Biao" was a black long-haired model, but due to high demand, additional colors like red and blue were quickly introduced [6][7] Market Response - The product has become so popular that it is currently in high demand, prompting the company to increase production capacity [3][7] - The interactive design allows owners to style the horse with accessories like hairpins and rubber bands, enhancing consumer engagement [7] Cultural Impact - The success of "Ma Biao Biao" reflects a broader trend in the cultural industry where "ugly-cute" products resonate with younger consumers, tapping into their emotional connections and cultural sentiments [8] - Experts suggest that the appeal lies in the product's imperfections, which resonate with the current mindset of young consumers seeking unique and interactive experiences [8]