Core Viewpoint - The article highlights the efforts of the Xiangyang City Federation of Industry and Commerce in Hubei Province to promote the return of Chu merchants and entrepreneurship, achieving significant results in attracting capital, facilitating project implementation, and optimizing the development environment [1][7]. Group 1: Building Efficient Communication Bridges - The Federation has implemented a "precise service" approach to overcome geographical barriers and facilitate connections, establishing a mechanism for city leaders to engage with overseas business associations [2][8]. - Since 2022, 12 projects from returning Chu merchants have been successfully implemented, with a total investment of 2.94 billion yuan and the creation of over 2,000 new jobs [2][8]. Group 2: Optimizing the Entrepreneurship Ecosystem - The Federation is focused on improving the business environment by conducting in-depth enterprise research and providing policy recommendations to local government, promoting initiatives like "funds for enterprises without application" [3][9]. - Efforts to address key concerns for talent, such as housing and cultural life, have been made to create a welcoming environment for returning merchants and talent [3][9]. Group 3: Focusing on Key Industries for Investment - The Federation is targeting the modernization of industries such as green building materials and renewable energy, utilizing a "Chuchang Chucai Database" for precise investment attraction [4][10]. - Various promotional activities have been organized to showcase the unique resources and investment potential of Xiangyang City, fostering a strong consensus among returning merchants [4][10][11]. Group 4: Leveraging Exemplary Role Models - The Federation has developed a multi-dimensional promotional strategy to amplify the "demonstration effect" of returning Chu merchants, achieving over 5 million views on promotional content [5][12]. - A collection of 21 exemplary cases of returning merchants has been published, and numerous promotional events have attracted 386 entrepreneurs for on-site visits [5][12].