本期我们关注，与石狗有千年之约，让非遗"跨界出圈的"海归"青年陈苗。 出品丨21财经客户端 广东经视 记 者丨陈炯如 卢如钢 制 作丨张倩茹 麦见柔 骆俊豪 刘桢滢 运 营丨丁海利 何浩铭 刘佳宇 黎雨桐 从造飞机到种桑叶——桑田也能种出"新宇宙" 蔚来新SUV"试驾车轮子都快跑冒烟了"，销售系统被挤爆，门店排长龙 SFC 21君荐读 他们的故事，是献给故乡最深情的告白。 编者按： 灯火通明的城市，曾经影照着他们奋斗的背景；而故乡的阡陌纵横，如今成为他们 梦想的沃土。他们曾是远行的游子，如今，是归巢的雁阵，带着新思维、新技术、新创意，带 着一颗滚烫的心，他们选择了一条并非坦途却意义非凡的路——返乡创业。他们是乡村活力的 唤醒者；他们是故土情怀的践行者；他们更是时代命题的答卷人。 8月4日起，南方财经全媒体集团、共青团广东省委员会联合推出大型人物系列微纪录片《兴乡 青年》，我们将镜头对准100位这样的青年，见证他们用青春之笔、奋斗之姿，在广袤的田野 上书写的关于选择、勇气、热爱与责任的故事。 ...

8月4日起，南方财经全媒体集团、共青团广东省委员会联合推出大型人物系列微纪录片《兴乡青年》，我们将镜头对准100位这样的青年，见 证他们用青春之笔、奋斗之姿，在广袤的田野上书写的关于选择、勇气、热爱与责任的故事。 编者按： 灯火通明的城市，曾经影照着他们奋斗的背景；而故乡的阡陌纵横，如今成为他们梦想的沃土。他们曾是远行的游子，如今，是归巢 的雁阵，带着新思维、新技术、新创意，带着一颗滚烫的心，他们选择了一条并非坦途却意义非凡的路——返乡创业。他们是乡村活力的唤醒 者；他们是故土情怀的践行者；他们更是时代命题的答卷人。 出品丨21财经客户端 广东经视 记者丨陈炯如 孙乐言 谢茂翰 制作丨张倩茹 王冰 韩雪 运营丨丁海利 何浩铭 刘佳宇 黎雨桐 21君荐读 他们的故事，是献给故乡最深情的告白。 本期我们关注，从造飞机到种桑叶，在桑田种出"新宇宙"的"桑蚕三代"李雪艳。 SFC 21 SFC 悦 读 · 智能 权 威 . o 凸》 扫码 点击 下 载 31省份半年报：粤苏鲁总量领跑 国家放大招：生娃能领7笔钱！有人能拿10万 重磅！多家金融央企领导班子调整 ...

Core Viewpoint - The article highlights the trend of skilled individuals returning to rural areas in China to start businesses, driven by supportive government policies and the potential for rural revitalization [1][2]. Group 1: Return of Talent - Regions like Guangdong, Henan, and Shaanxi are actively attracting skilled workers, entrepreneurs, and students back to their hometowns to foster entrepreneurship and innovation [1]. - By the end of 2024, nearly 13 million individuals are expected to have returned to rural areas for entrepreneurship, engaging in sectors such as agriculture, cultural tourism, and e-commerce [1]. - The "Returning Swallow Project" in Shandong contributed 270 billion yuan in output value in 2022, accounting for 12% of the province's agricultural output [1]. Group 2: Government Support Policies - A series of supportive policies have been implemented to encourage returnee entrepreneurship, including the "14th Five-Year Employment Promotion Plan" and various measures from the Ministry of Human Resources and Social Security [1]. - Policies include guaranteed loans, tax reductions, venue arrangements, and one-time startup subsidies to facilitate the entrepreneurial process for returning workers [1]. Group 3: Challenges and Solutions - Challenges such as insufficient talent support, project homogeneity, and significant funding gaps for large projects need to be addressed [2]. - Strategies to attract and retain returnee talent include leveraging emotional connections, creating dynamic databases of skilled individuals, and organizing forums to discuss local development needs [2][3]. - Enhancing service quality through a "whistle-blowing" service mechanism and establishing a one-stop approval service can ease the entrepreneurial process for returnees [3]. Group 4: Development Strategies - Building an industrial ecosystem through chain-based investment and focusing on key industry chains can create a more attractive environment for returnee entrepreneurs [3]. - Collaborations with educational institutions to develop local talent and provide targeted training programs are essential for nurturing a new generation of skilled agricultural workers [3].

Economic Overview - The domestic economy shows promising performance with a GDP growth of 5.3% year-on-year in the first half of 2025 [1] - The average wage income for residents reached 12,628 yuan, reflecting a growth of 5.7% [1] - Consumer Price Index (CPI) has slightly decreased by 0.1% year-on-year, indicating stable price levels [1] - Challenges remain in the real estate market, consumer demand, and employment situation, suggesting a prolonged recovery for the real economy [1] Trends in the Market - **Trend 1: Divergence in Housing Prices** Housing prices are expected to show divergence, with second and third-tier cities experiencing a slowdown in price declines, while first-tier cities like Shanghai and Shenzhen may face further price corrections [3][5] - **Trend 2: Increased Demand for Bank Wealth Management Products** As bank deposit rates decline from 3.05% to 1.55% for three-year fixed deposits, more savers are turning to bank wealth management products for better returns, despite rising risks associated with these products [7] - **Trend 3: Employment Challenges for Individuals Over 35** Many companies prefer hiring individuals under 35, making it increasingly difficult for those over 35 to find jobs, leading to a rise in self-employment and gig work among older individuals [9] - **Trend 4: Record Low Birth Rates in 2025** The birth rate is projected to hit a historical low, with only 4.32 million births in the first half of 2025, potentially falling below 9 million for the entire year due to high marriage and housing costs [11] - **Trend 5: Acceleration of Rural Entrepreneurship** There is a growing trend of individuals returning to their hometowns to start businesses, driven by high living costs in major cities and rapid economic growth in rural areas [13] - **Trend 6: Proliferation of Artificial Intelligence** AI is increasingly integrated into daily life, with applications in customer service, delivery, and manufacturing, indicating a shift towards automation in various sectors [14]

Core Insights - The article highlights the increased support for young entrepreneurs in rural areas, particularly in the watermelon production region of Dingxiang County, Anhui Province, as they return to their hometowns to start businesses [1][5]. Group 1: Support for Young Entrepreneurs - Local authorities are providing financial support through subsidies and low-interest loans, with reduced loan approval thresholds for those with agricultural production facilities [5][7]. - The Agricultural Bank of China in Dingxiang County has implemented measures such as lowering interest rates for returning university graduates and expediting loan processing to three working days [7][15]. Group 2: Employment and Training Opportunities - The article mentions that over 12 million individuals have returned to rural areas for entrepreneurship, with more than 1 million benefiting from government-backed loans annually [15]. - Training programs for new farmers are offered for free, and there is a focus on connecting them with e-commerce and supply chain companies for sales [13][15].

Core Viewpoint - The establishment of Shandong Tianhou New Materials Technology Co., Ltd. by local youth has created over 500 jobs and contributed to the local economy, showcasing the potential of returning talent in driving regional development [1][11]. Group 1: Company Overview - Shandong Tianhou New Materials focuses on the production of conductive fabrics, which are essential for shielding electronic components from electromagnetic interference [2]. - The company was founded in 2017 by Zeng Qingxi and Liu Dong, who identified a gap in the domestic market for high-end electromagnetic shielding materials, previously dominated by foreign companies [2][3]. - The company has successfully developed various conductive fabric products, including a 15-micron ultra-thin conductive fabric, which has recently entered mass production [8]. Group 2: Innovation and Technology - The company aims to reduce the thickness of conductive fabrics to below 20 microns to meet market demands, with a focus on technological innovation and increased R&D investment [5][6]. - A partnership with Jiaze Electronic Materials Co., Ltd. was established to produce ultra-thin fiber fabrics, which significantly improved production efficiency and product quality [7]. - The successful production of a 17-micron fiber fabric in August 2021 enabled Tianhou New Materials to enhance the performance of its conductive fabrics [7]. Group 3: Talent Attraction and Employment - Tianhou New Materials has attracted 42 R&D personnel and over 100 recent graduates, contributing to local employment and talent retention [11]. - The local government has implemented initiatives to support returning talent, including financial incentives for new graduates and support for further education [11]. - The "Return of the Swallows" initiative has successfully encouraged 520,000 individuals to return to their hometowns for entrepreneurship and employment [11].

Group 1 - The article highlights the entrepreneurial journey of Wan Qinqi, who returned to her hometown to develop agricultural products, creating job opportunities and training programs for locals [1][2][4] - Wan Qinqi has successfully led the establishment of a company that has created over 400 jobs and trained more than 6,000 individuals in various skills [1][8] - The company has expanded its operations significantly, establishing nearly 1,000 acres of industrial base and a standardized processing plant of about 5,000 square meters [7][10] Group 2 - The article discusses the establishment of a training academy aimed at providing practical skills and technical knowledge to local farmers, which has conducted over 100 training sessions for more than 1,500 participants [9][10] - The company has developed a farmer training school that collaborates with agricultural experts to enhance the quality of tea production and improve farming techniques [10][11] - Wan Qinqi's initiatives have also included promoting local products through e-commerce platforms, significantly increasing sales for local farmers [11][12]

Core Viewpoint - The article highlights the significant impact of returning to rural entrepreneurship, particularly through the efforts of Yang Chisheng, who has invested heavily in his hometown, transforming it into a thriving community with a focus on tourism and agriculture [1][4][17]. Investment and Development - Yang Chisheng has invested a total of 1.5 billion yuan in Haiyang Village, with plans to exceed this amount in the coming year, including a new hot spring hotel and wellness community with an expected total investment of 2 billion yuan [1][4]. - The village has received national recognition as a "Beautiful Leisure Village" and is developing various facilities such as rural homestays, organic farms, and eco-friendly pathways [3][4]. Community and Economic Impact - The initiatives have led to a significant increase in local employment, with over 1,000 job opportunities created, and the average income of villagers rising from less than 7,000 yuan to 30,000 yuan annually [15][17]. - Yang Chisheng has established a "Rural Revitalization Care Fund" to support students and encourage local development, demonstrating a commitment to community welfare [6][14]. Sustainable Practices - The new accommodations in Haiyang Village are designed with a focus on sustainability, utilizing low-energy consumption methods that reduce energy costs by 70% [11][14]. - Yang Chisheng emphasizes preserving the village's traditional architecture and natural environment, ensuring that renovations maintain the area's cultural heritage [10][11]. Future Vision - Yang Chisheng aims to collaborate with six surrounding villages to create a model for comprehensive rural revitalization and common prosperity by 2027 [4][14]. - The article suggests that the trend of returning to rural entrepreneurship is gaining momentum, with more individuals inspired to invest in their hometowns, contributing to local economic growth and community development [17].

Group 1 - The article highlights the increasing trend of young people returning to rural areas in Liaoning province to start businesses, contributing significantly to local agricultural development [1][2] - The "Return to Nest" initiative in Donggang City has successfully invited 455 university graduates back to their hometowns, ensuring at least one graduate per administrative village is engaged in local governance or entrepreneurship [2] - The "Head Goose" project initiated by Liaoning province aims to provide tailored training and mentorship for selected rural talent, enhancing their skills in brand building and product processing [2][4] Group 2 - The article emphasizes the importance of creating a supportive ecosystem for young entrepreneurs, which includes not only financial support but also ongoing mentorship and community engagement [6] - The development of a "flock" of talent is crucial for rural revitalization, as demonstrated by the establishment of 1,741 "Rural Revitalization Skilled Masters" in Xinmin City, who receive various forms of support for their initiatives [4] - Successful case studies, such as Liu Jiafeng and Liu Chuang, illustrate how returning graduates can significantly impact local economies through innovative agricultural practices and community leadership [2][4]

Core Viewpoint - The article discusses the rising trend of returning to rural areas for entrepreneurship, highlighting the supportive policies and initiatives from both central and local governments that are reshaping the rural entrepreneurial ecosystem [3][8]. Policy Benefits - A combination of central and local policies is creating a "golden period" for returning entrepreneurs, with the 2025 Central Document No. 1 emphasizing rural reform and the growth of county-level industries [3]. - Local initiatives include significant personal loan programs and one-time entrepreneurial subsidies, forming a supportive policy matrix for low-barrier access and high-level support [3][4]. - The company is leveraging a "financing + construction + transfer" model to engage in government projects, ensuring compliance and sustainability while mitigating hidden government debt risks [3][4]. Six Key Entrepreneurial Areas - The company identifies six promising sectors for rural entrepreneurship: 1. Digital agriculture, with a 40% reduction in labor costs and a 25% increase in yield through smart technology [4]. 2. E-commerce and live streaming, exemplified by a case where a single entrepreneur sold over 500,000 kg of agricultural products [4]. 3. Integration of homestays and cultural tourism, generating over 3 billion yuan in annual revenue [4]. 4. Deep processing of agricultural products, achieving an eightfold increase in product prices through brand upgrades [4]. 5. Circular economy projects, demonstrating doubled profits through environmental improvements [4]. 6. Integration of multiple industries, with projects yielding five times the income of traditional agriculture [4]. Survival Guide for Entrepreneurs - The company outlines three major pitfalls for returning entrepreneurs: 1. Homogeneous competition leading to price wars [5]. 2. Weak risk resistance in small-scale projects, contributing to a 98% failure rate [5]. 3. Challenges in policy implementation, such as cumbersome approval processes [5]. - Recommendations include thorough market research, utilizing local support services, and adopting a "small steps, quick wins" strategy [5]. Future Plans - The company plans to launch two major initiatives in rural revitalization: 1. A "Ten-Hundred-Thousand" industry plan to establish 10 demonstration projects in three years, creating over 5,000 jobs [6]. 2. A "New Agricultural Business Incubation Fund" to support 100 entrepreneurs annually with up to 2 million yuan in angel investment [6]. - The company emphasizes a market-driven approach to rural revitalization, focusing on policy adaptability, sustainable models, and social value [6]. Conclusion - The trend of returning to rural entrepreneurship is now a crucial component of the national rural revitalization strategy, with the company playing a significant role in creating a supportive ecosystem for entrepreneurs [7][8].