Core Viewpoint - The "Secret Fragrance · Beautiful Shadow Flow" Lycoris Exhibition at Hangzhou Botanical Garden showcases a diverse array of Lycoris species, providing both visual and educational experiences for visitors, running until August 28 [2] Exhibition Overview - The exhibition features two main sections: a natural display area with over a million Lycoris plants, including varieties like Chinese Lycoris and Rose Lycoris, and an indoor display area showcasing over a hundred potted Lycoris species along with rare plants [2] - The outdoor section is designed to highlight the ecological aspects of economic plants, while the indoor section combines potted plants with creative arrangements [2] Educational and Interactive Activities - The botanical garden offers guided tours, educational courses, and master lectures related to Lycoris, enhancing visitor engagement and understanding [2] - Exclusive cultural products, such as embroidered Lycoris refrigerator magnets, are also launched to enrich the visitor experience [2]

Group 1 - The 33rd Guangzhou International Tourism Exhibition (GITF) will be held from May 15 to 17, 2025, at the Canton Fair Exhibition Center [1] - The exhibition is recognized as the earliest and longest-running large-scale international tourism exhibition in China, serving as a significant platform for global tourism business opportunities [1] - Over 1,000 tourism destinations and organizations from 55 countries and regions are expected to participate, creating a "meaningful travel" ecosystem [1] Group 2 - The exhibition will feature five major thematic forums covering outbound tourism transformation, inbound tourism breakthroughs, innovative study tours, cultural heritage revitalization, and value tourism [1] - More than 50 industry leaders and experts will be invited to discuss future trends in the tourism industry [1] - Guangzhou will launch a series of "cultural tourism + sports" integration activities this year, showcasing new experiences and scenes [2] Group 3 - The Guangzhou Pavilion will be themed "Flowers Blooming in Guangzhou, Flourishing Worldwide," incorporating creative sports activities like running and cycling during the exhibition [2] - In April, Guangzhou released "50 tourism routes for the year of the National Games," connecting various districts' unique attractions [2] - Themed travel products such as "Travel with the Games" will combine sports and leisure tourism, offering diverse recreational experiences for visitors [2]

Core Insights - The 33rd Guangzhou International Tourism Exhibition (GITF) will take place from May 15 to 17, 2025, focusing on "Meaningful Travel, Lasting Connections" [1] - The exhibition aims to promote high-quality development of Guangzhou's tourism industry by addressing global tourism sustainability trends and cultural heritage [1] - The event will feature over 1,000 tourism destinations and organizations from 55 countries and regions, creating an ecosystem for "meaningful travel" [1] Industry Developments - Five major thematic forums will be held, covering topics such as outbound tourism transformation, inbound tourism breakthroughs, innovative study tours, cultural heritage activation, and value tourism [2] - The event will invite over 50 industry leaders and experts to discuss future trends in the tourism sector, enhancing connections and insights within the global cultural tourism ecosystem [2] - Guangzhou will launch a series of "Cultural Tourism + Sports" activities in conjunction with the National Games, showcasing new experiences and integrating sports with leisure tourism [2] Strategic Goals - Guangzhou aims to become a world-class tourism destination by 2035, emphasizing its core competitiveness and cultural charm [1] - The city has introduced 50 tourism routes that connect various local attractions, particularly promoting themed travel products that integrate sports and leisure [2]