二〇二六年粤港澳大湾区灯会的璀璨彩灯。广州市南沙区委宣传部供图 河北唐山河头老街第二届大唐千灯节上的鱼灯巡游活动吸引了众多游客观看并互动。温宝龙摄 "欢乐光域"厦门园博苑灯会美不胜收。曾德猛摄（人民图片） 万盏花灯点亮夜空，金马驮福踏春而来，在光影中奔腾，阖家游园赏灯，汇成人们温暖的春节记忆。 马年春节，全国多地举办了丰富多彩的灯会，将传统观灯与节庆活动、当地文化、非遗展演、科技创 新、沉浸体验、互动参与等巧妙融合，营造出喜庆祥和的文旅新场景，吸引了众多游客。 为夜游增添仪式感 夜幕下的河北正定古城，灯景璀璨，游人如织。2026正定古城灯会华彩绽放，从展现忠勇文化的《子龙 出世地·英姿照千年》，到沉浸式体验的《灯谜长廊》；从适合寻根问祖的《百脉寻踪》姓氏通道，到 蕴含四时智慧的《二十四节气》国风画卷……数十组主题灯彩依古城脉络错落分布，游客一步一景，沉 浸式观灯游览体验，激活了古城的夜间经济，丰富了市民游客的新春记忆。 "这次在厦门看灯会，被现场的光影效果惊艳到了。灯组大气又有闽南特色，拍照特别出片。和家人一 起逛灯会是春节最有仪式感的夜游体验。"江西游客谢晓燕如是说。 豫园灯会点亮"最上海"年味，春节期间吸 ...

沱江畔，石桥古镇非遗民俗展演唤醒乡愁记忆，简州书院翰墨雅韵让千年文脉活态传承；鳌山旁，精品咖啡集群、音乐巴士巡游、光影秀场等精彩活动潮 玩出圈，"世运会同款"全民赛事激发新春活力热潮…… 2026年春节期间，简阳精心打造的"有范、有味、有礼、有乐、有戏、有赛"六大主题活动，延续首届"村糖会"的消费刺激效应，通过全域联动创新消费场 景，文商体旅融合引流提质，有效将流量转化为"留量"，实现城市吸睛与经济发展的双赢。 数据显示，春节假期简阳共接待游客61.22万人次，"六有"主题活动全域参与人次突破100万，社消零总额破10亿元，尽显"天府门户 空港简阳"的独特魅力 和城市活力。 "村糖"搭台 民俗闹春展魅力 "春节前就看到首届村糖会人气旺，特意带家人来体验。"在平泉街道荷桥村，返乡过春节的陈然一家刚入村便被原生态年味包围：舞狮吐"福"、鼓面舞、 评书、喜神巡游轮番上演，重现乡村春节的热闹场景。 村糖搭台，丰富多彩的新春活动让简阳年味儿满溢 初一的石桥古镇，一声清亮的号子声响起，"九莲灯"在古镇深处点亮。伴随着锣鼓声，舞狮队、秧歌队、旱船队穿街而过，古镇风情与非遗底蕴交相辉 映，共同绘就一幅穿越古今的民俗"长卷"。 ...

马年新春，我市以"'马'上来南京吧"为主题，推出600余场文旅活动，中外游客纷纷与"宁"相约。 2月23日晚，市文旅局发布数据，经综合测算，春节假期9天，全市累计接待游客量为2068.2万人 次，游客总花费为235.1亿元，与2025年春节8天假期相比，分别增长22.4%和29.7%；按可比口径，同 比分别增长12.4%和15.3%。在宁过夜游客同比增长超过两成，来宁游客也更加乐于"掏腰包"。 外地游客占比近七成，多家酒店民宿连续满房 南京智慧旅游大数据运行监测平台显示，9天假期，我市景区景点迎客1058.9万人次，文博场馆迎 客96.7万人次，乡村旅游监测点迎客166.3万人次。 外地游客是绝对的"主力军"，占比高达69.5%，且过夜游客同比增长23.3%。客源数量排名前十的 分别是浙江、山东、上海、安徽、河南、广东、河北、北京、辽宁、福建。 假期前8天，全市星级饭店和部分品牌酒店客房平均出租率达79.4%，同比增长5.2%，营收同比增 长7.7%。多日连续满房的酒店有香格里拉大酒店、玄武饭店、凯宾斯基酒店、紫峰洲际酒店、国际会 议大酒店、黄埔大酒店、东方珍珠VOCO酒店、江苏饭店等。 "下乡"过大年的游客 ...

Core Insights - The Chinese New Year holiday has sparked a significant surge in the cultural and sports consumption market, with various events and activities enhancing consumer engagement and spending [1][3] Group 1: Film Industry - The 2026 Spring Festival film market features 8 new films across genres such as comedy, animation, and sci-fi, catering to diverse audience preferences [1] - As of February 22, 2026, the total box office for the Spring Festival period has exceeded 5 billion yuan, with over 100 million admissions recorded [1] - Cinemas are enhancing the viewing experience by integrating local customs and offering discounts through a "ticket root economy" initiative, encouraging consumers to engage with surrounding businesses [1][3] Group 2: Television and Streaming - The popularity of the TV series "Taiping Nian" has led to a trend of tourism in Hangzhou, linking the viewing experience with travel opportunities [2] - Various media outlets are launching programs that combine food, travel, and shopping, allowing audiences to engage with the content while promoting local consumption [2] Group 3: Sports Events - The "2026 New Year Cup" tennis event in Shanghai has filled a gap in high-end sports events during the holiday, showcasing the integration of culture, commerce, and sports [2][3] - The use of ticket stubs for discounts in local businesses has created a comprehensive consumption chain, maximizing the economic benefits of sports events [3] - The National Sports Administration has introduced outdoor sports routes across the country, promoting a healthy lifestyle during the holiday season [3] Group 4: Consumer Trends - The thriving cultural and sports market reflects a trend of consumption upgrade, where a single movie ticket can stimulate broader commercial activity [3] - The combination of the longest Spring Festival holiday and local consumption policies has created a favorable environment for the cultural and sports industries to meet the growing demands of consumers [3]

看电影、赏演出、观赛事……新春佳节，一场场热气腾腾的文体盛宴轮番上演，勾勒出一幅幅生动的节 日图景，点燃了新年消费市场的"一把火"。 今年春节档，电影市场8部新片涵盖喜剧、动画、武侠、谍战、科幻等类型，满足了不同年龄段观众的 观影需求。据灯塔专业版数据，截至2月22日17时59分，2026春节档（2月15日—2月23日）档期总票房 （含预售）突破50亿元，观影人次破亿。在超长假期、家庭观影以及下沉市场潜力持续释放等多重利好 加持下，电影市场热度不断攀升。 正月初一，湖南长沙潇湘青春影城人头攒动。春节期间，这里被装点得年味十足：入口处的大红灯笼与 中国结交相辉映，一辆复古花车上摆满了晶莹剔透的糖葫芦，四周环绕着春节档热门影片的海报，吸引 了不少观众驻足拍照。 充满仪式感的"电影+年俗"场景，让等待开场的观众李女士感到惊喜："候场变得有意思了，感觉年的味 道一下子就浓了起来。" "我们不仅要在观影环境上做文章，更要让一张电影票'活'起来。"影院经理耿传颂告诉记者，今年影院 联合商场推出了"票根经济"玩法。市民凭当日电影票根，可在商场内享受餐饮、体验、零售等多个品类 的专属折扣。"我们希望观众走进来，不只是看一场电 ...

"我们不仅要在观影环境上做文章，更要让一张电影票'活'起来。"影院经理耿传颂告诉记者，今年影院 联合商场推出了"票根经济"玩法。市民凭当日电影票根，可在商场内享受餐饮、体验、零售等多个品类 的专属折扣。"我们希望观众走进来，不只是看一场电影，而是能在这里找到属于春节的那份热闹和温 暖，让一张票根成为撬动商圈消费的'钥匙'。" 影院的火热，只是新春文体市场繁荣的一角。从大银幕转向小荧屏，春节档的剧集同样精彩纷呈。随着 电视剧《太平年》的热播，一股"跟着太平年游杭州"的风潮悄然兴起。 在杭州街头，一辆以《太平年》为主题喷绘的公交车格外引人注目。车身以吴越文化为底色，绘就了一 幅流动的历史画卷。车厢内，覆盖全线的吴越文化专属语音报站系统，化身为乘客的"随身文化向导"， 娓娓道来一个个历史故事。这趟由杭州市文化广电旅游局联合影视、交通、旅游等单位共同推出的主题 公交，不仅成为城市的一道独特风景线，更将荧屏上的热度导流至线下，让"看剧"与"旅行"实现了完美 联动。 看电影、赏演出、观赛事……新春佳节，一场场热气腾腾的文体盛宴轮番上演，勾勒出一幅幅生动的节 日图景，点燃了新年消费市场的"一把火"。 今年春节档，电影市场8 ...

证券日报网讯 2月13日，王府井（600859）在互动平台回答投资者提问时表示，2025年，公司以70周年 庆为契机开展系列活动，全面提升企业影响力，加速转型升级和生态化调整，积极探索新商业模式，全 面提升全业态经营质量，奥莱、购物中心业态加速释放成长收益，存量百货转型持续突破，免税业务实 现多矩阵扩容，线上线下（300959）多渠道稳步拓展，重点项目攻坚突破。友谊花园筑立兼具历史底蕴 与商业生机的新生活消费标杆；湾里·王府井WellTown为北京国际消费中心城市建设贡献出卓越力量； 王府井奥莱·沈阳棋盘山小镇深度探索文商旅融合斩获可观业绩；免税业态成功拓展市内免税市场，并 实现在国内超大型国际机场的首次布局。公司聚焦消费热点，积极突破资源边界，强化资源协同，推进 文商旅体融合，构筑差异优势，重构空间场景，激发经营活力。为持续提升公司价值、切实维护投资者 利益，公司系统推进市值管理工作，深化信息披露，动态展示转型进展；强化投资者关系，构建双向沟 通桥梁；主动引导快速响应，加强舆情管理，积极构建以价值为导向的信息披露、投资者关系与舆情管 理体系，多措并举推动市值管理机制化、常态化。 ...

Core Insights - The 2026 Guangdong-Hong Kong-Macao Greater Bay Area Lantern Festival officially opened in Nansha, Guangzhou, with the theme "Bay Area Unity, Colorful Millennia," running from February 10 to May 10 for a total of 90 days [1] - The festival aims to enhance cultural tourism and economic activity in the region, building on the success of the inaugural event in 2025, which attracted over 710,000 visitors and generated nearly 4 billion online exposures [1] Group 1: Cultural and Technological Integration - This year's festival features a deep integration of intangible cultural heritage and cutting-edge technology, creating a "cyber lantern festival" experience that allows visitors to engage with the stories behind the displays [2] - Traditional lantern craftsmanship is combined with AI, VR interaction, and holographic projection, enhancing the visual appeal and expanding cultural expression [2] Group 2: Cultural Fusion and Economic Impact - The festival incorporates regional cultural elements and international perspectives, including activities like Mazu blessings and cross-border performances, reflecting the theme of "Bay Area Unity" [3] - The event serves as a vibrant practice of cultural and commercial tourism integration, featuring a variety of activities such as themed light shows, special performances, and esports competitions, catering to diverse visitor interests [3] - Ticket holders benefit from discounts on dining, accommodation, and entertainment within the area, effectively extending the tourism value chain and enhancing overall consumption [3] Group 3: Future Development of Cultural Tourism - The festival's unique cultural charm and technological sophistication illuminate the path for high-level cultural construction and high-quality development of the cultural tourism industry in the Greater Bay Area [4]

Core Viewpoint - Jinan, Shandong, is launching over 300 cultural and tourism activities for the upcoming Spring Festival, aiming to enhance consumer confidence and promote the "Spring in Jinan" brand through a variety of events and subsidies [1][3][4]. Group 1: Cultural and Tourism Activities - The "Spring in Jinan" theme activities include five main sections: celebrating the New Year, promoting local shopping, enjoying leisure activities, cultural heritage, and inviting tourists [3]. - Activities will feature unique cultural experiences such as tea ceremonies, poetry recitals, and creative exhibitions, targeting families and youth [3]. - The 45th Lantern Festival will showcase a visual feast along the city’s rivers, connecting major scenic spots like Baotu Spring and Daming Lake [3][6]. Group 2: Consumer Incentives - Jinan is implementing a "reward invoice" program where consumers spending over 100 RMB can enter a lottery for cash prizes, with a maximum reward of 800 RMB [7]. - Online platforms will offer various consumer vouchers, with a total value of up to 500 RMB available for users [7]. - The city is also providing subsidies for car purchases, with up to 20,000 RMB available for trading in old vehicles [7]. Group 3: Real Estate Initiatives - A high-quality residential exhibition will be held, featuring over 20 well-known real estate companies and various housing options, including affordable and high-quality residences [9]. - The exhibition aims to provide a one-stop solution for homebuyers, with special promotions to reduce costs and enhance living quality [9]. - The popular "Minghu Market" will return, offering a mix of cultural crafts, gourmet food, and entertainment activities to attract visitors [9].

Core Insights - The upcoming Spring Festival has prompted Dongguan to launch a series of promotional activities under the theme "Experience Manufacturing Aesthetics" to boost consumer spending and showcase local products [1][2] Group 1: Promotional Activities - Dongguan has initiated the "Experience Manufacturing Aesthetics" campaign, which includes five "Shopping and Touring Dongguan" routes and the release of the first batch of "Top Ten Popular Business Circles" [1][3] - The campaign will run from early February to March 18, featuring local specialties in various categories such as consumer electronics, trendy toys, home furnishings, clothing, and food [1][2] Group 2: Shopping Routes - Five classic shopping routes have been established, integrating dining, accommodation, culture, and travel, aimed at providing a comprehensive consumer experience [2] - These routes connect brand factory stores with well-known attractions, cultural landmarks, and dining establishments, promoting a deep engagement with Dongguan's manufacturing quality [2] Group 3: Business Circles - The "Top Ten Popular Business Circles" have distinct focuses, such as the Hongfu Business Circle, which combines high-end retail, trendy living, technology experiences, and youth socializing [3] - The initiative aims to create a vibrant shopping atmosphere by integrating elements of intangible cultural heritage, music, performances, and art into the consumer experience [3] Group 4: Consumer Incentives - A total of 22 million yuan in various consumer vouchers will be distributed to stimulate spending, with significant discounts and promotions offered by local brand factory stores [3][4] - Specific initiatives include 10 million yuan in retail consumption vouchers, 8 million yuan in dining vouchers, and 4 million yuan in tourism vouchers, all aimed at enhancing consumer engagement [4]