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安踏体育拟与MUSINSA成立合资公司,共同营运韩国时装业务
Zhi Tong Cai Jing· 2025-08-27 05:17
Group 1 - Anta Sports (02020) announced a joint venture agreement with MUSINSA Co., Ltd. to establish a company operating Korean fashion business in mainland China, Hong Kong, and Macau [1] - Anta and MUSINSA will hold 40% and 60% equity interests in the joint venture, respectively [1] - The collaboration reflects Anta's strategic focus on "single focus, multi-brand, globalization" and aims to explore the integration of sports and fashion to meet the diverse consumer needs of young customers [1] Group 2 - MUSINSA is one of the largest fashion platform companies in South Korea, with a diverse brand portfolio including MUSINSA, 29CM, EMPTY, and SOLDOUT [2] - MUSINSA's own brand, MUSINSA STANDARD, has been selected to design and supply uniforms for the South Korean delegation at the 2024 Paris Olympics [2] - Since 2021, MUSINSA has expanded its offline retail presence in South Korea to enhance consumer interaction and shopping experience, leading to rapid growth [2]