Core Insights - MINISO LAND, located on Nanjing East Road in Shanghai, achieved a monthly sales record of 16 million yuan, setting a new record for MINISO's global single-store monthly performance [1] - IP products are the main driver of this performance, accounting for 83% of sales [1] - The company employs a dual strategy of "large store strategy + global IP" to achieve strong growth [1] Financial Performance - For the second quarter of 2025, MINISO Group reported total revenue of 4.97 billion yuan, representing a year-on-year growth of 23.1% [1] - As of the end of June, the number of MINISO LAND stores has expanded to 11, covering key cities such as Shanghai, Beijing, Guangzhou, and Chengdu [1] - The average monthly sales per store reach several million yuan [1]