Core Insights - The article discusses the evolution of celebrity virtual image IPs, highlighting the shift from online content to tangible, offline assets that enhance fan engagement and loyalty [3][5][29] Group 1: Industry Trends - The market for celebrity virtual image IPs has expanded, with numerous stars creating their own unique IPs, moving from experimental to mainstream [2][3] - The operational model for managing these IPs has transformed, focusing on fan interaction and emotional value through merchandise, rather than solely on celebrity branding [3][14] Group 2: Product Development - Various celebrities have launched merchandise linked to their virtual IPs, with examples including plush toys and other collectibles, which have generated significant sales [4][17] - The operational strategies for these IPs vary, with some focusing on limited edition products to maintain exclusivity and emotional connection with fans [22][26] Group 3: Fan Engagement - The interaction between fans and virtual IPs has become crucial, with fan-generated content and community engagement driving the popularity of these IPs [14][21] - Successful examples include the collaboration between different fan bases, such as those of 五月天 and 汪苏泷, which has led to increased merchandise sales and concert attendance [21][29] Group 4: Long-term Strategy - Companies are now prioritizing sustainable operational models for IPs, aiming to create long-lasting assets rather than relying on the fleeting popularity of individual celebrities [26][29] - The approach to IP management varies, with some companies focusing on integrating IPs into everyday life through various channels, while others maintain a more cautious, limited release strategy [22][27]

Core Points - The core issue revolves around actress Zhao Lusi's public dispute with her management company, Galaxy Cool Entertainment, regarding compensation during her battle with depression and her desire to terminate her contract [1][5][12] Group 1: Background and Events - Zhao Lusi publicly revealed her mental health struggles starting from January 2025, detailing her journey from experiencing depressive symptoms in 2019 to severe physical manifestations by 2024 [3] - Following her health issues, Zhao Lusi launched a personal variety show titled "Little Courage," aimed at promoting mental health awareness, but it was ultimately canceled due to controversies surrounding her behavior [3][4] - The conflict escalated on August 2, 2023, when Zhao Lusi accused Galaxy Cool Entertainment of mishandling her compensation and threatening to blacklist her, leading to her decision to pursue legal action for contract termination [1][4] Group 2: Financial and Legal Aspects - Zhao Lusi's immediate demand is for a compensation of 2.05 million, with her ultimate goal being contract termination [5][12] - Legal experts indicate that the responsibility for compensation due to her sudden illness will depend on the specific terms outlined in her contracts with both the production team and the management company [5][12] - The entertainment industry often sees a power imbalance where established artists like Zhao Lusi hold significant leverage over their management companies, especially after achieving substantial popularity [6][8] Group 3: Industry Dynamics - The relationship between artists and management companies is characterized by a complex interplay of mutual dependency and negotiation, often leading to disputes when expectations are not met [5][9] - The industry exhibits a "Matthew Effect," where top artists significantly contribute to their management companies' revenues, making them critical assets [8] - The trend of utilizing social media for public disputes is becoming more common, as artists seek to leverage public opinion in their favor during contract negotiations [12][14]