Core Viewpoint - DJI and Insta360 are entering each other's core business areas, indicating a competitive shift in the market for both companies [1][3][4] Company Developments - DJI announced the launch of its panoramic camera "Osmo 360" set for release on July 31, 2023, while Insta360 revealed its consumer drone brand "影翎Antigravity" aimed at producing the world's first panoramic drone capable of shooting 8K panoramic videos [2][3] - DJI's "Osmo 360" is priced at approximately 3,588 RMB, while Insta360's flagship panoramic camera X5 is priced at 3,798 RMB, showcasing direct competition in product specifications [3][4] Market Position - DJI holds over 70% of the global consumer drone market, while Insta360 commands over 67% of the global panoramic camera market, highlighting their dominance in their respective fields [2][4] - The global retail market for panoramic cameras is projected to reach 5.03 billion RMB in 2023, with Insta360 maintaining a leading market share for six consecutive years [4][6] Strategic Moves - Insta360's decision to enter the drone market was made five years ago, anticipating DJI's potential response in the panoramic camera sector [4][5] - Both companies are expanding into adjacent markets to create a more comprehensive "image ecosystem," leveraging their existing technological capabilities and user bases [5][12] Industry Growth - The panoramic camera market is expected to exceed 7.85 billion RMB by 2027, with a compound annual growth rate (CAGR) of over 10%, while the drone market is projected to grow at a CAGR of 21.25% by 2030 [6][7] - The competition between DJI and Insta360 is expected to accelerate technological advancements in the industry, benefiting the overall market [10][11] Innovation and Ecosystem - The competition is likely to lead to new technological developments, such as the adoption of 8K panoramic video standards and enhanced AI editing features [12][13] - The emergence of new product categories, like panoramic drones, will create opportunities for supply chain upgrades and a richer content creator ecosystem [12][13]