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从“释放需求”到“精准供给” 促消费政策再升级
Zheng Quan Ri Bao· 2025-11-27 16:22
Core Insights - The Chinese government has implemented a series of comprehensive consumption promotion policies to unleash consumer potential, with recent upgrades to these policies aimed at enhancing the adaptability of supply and demand in consumer goods [1][2] Group 1: Policy Initiatives - The "Implementation Plan" emphasizes a shift from "demand release" to "precise supply," proposing measures such as developing flexible manufacturing factories to respond efficiently to personalized consumer needs [1][3] - The plan includes a "thousand factories, thousand faces" transformation initiative, establishing a digital system that integrates user demand, intelligent design, and flexible production across various industries [3] Group 2: Flexible Manufacturing - Flexible manufacturing factories are characterized by their ability to quickly respond to diverse production demands, enabling companies to adopt a "make-to-order" approach that aligns with consumer preferences [2][3] - The automotive industry is leading this transformation by modularizing components, allowing for personalized vehicle production based on consumer orders [2] Group 3: New Consumption Scenarios - The "Implementation Plan" encourages the development of new consumption scenarios and business models, such as promoting the "first release economy" and fostering health and digital consumption [4][5] - Technological innovations, particularly in AI and IoT, are driving the creation of new consumption experiences, such as AI toys that provide emotional interaction, catering to the growing demand for companionship among consumers [5][6] Group 4: Market Trends - The rise of personalized consumption and market segmentation is supported by flexible manufacturing capabilities, which allow companies to effectively tap into long-tail market demands [3][6] - Investment in new consumption scenarios is increasing, with significant funding directed towards product development and market expansion in sectors like education and entertainment [6]