捞一捞生猛海鲜，感受"赶海"的惬意；摇一摇潮玩盲盒，与同好分享"中奖"的欣喜；挑一挑母婴用品， 面对面地获取导购建议……消费品类各异，消费逻辑相通。如今的消费者，购买的不仅是产品本身，还 有体验和情绪，既要性价比，也要"心价比"。通过营造消费新场景、新模式，发挥可感可触、当面服务 的自身优势，众多实体商超提升购物体验、释放独特魅力，让购物成为很多消费者享受美好生活不可或 缺的一部分。 责编：李芳、李雪钦 《人民日报》（2025年08月26日 第 07 版） 互联网时代，购物变得容易。动动指尖，就能轻松购物、货比三家；在线下单，即可坐等送货上门。网 络购物如此便捷，热门商圈仍然火爆，实体店为何还能吸引众多消费者？一只只购物袋里，藏着线上购 物无法取代的精彩生活，也蕴含着前景无限的商机。 从购物袋里，可以读懂消费者的多元需求，更能发现实体店的广阔商机。进一步发挥实体店独特优势， 带给消费者更多新鲜、舒心的体验和服务，实体消费将人气更旺，为提振消费和发展经济注入源源动 力。（张伟昊） ...

近日，国家发展改革委发布2024年度全国消费新场景典型案例，共收录91个典型案例。无锡拈花湾景区作为江苏省3个典型案例之一，成功入选。 禅意小镇拈花湾位于无锡市滨湖区马山国家风景名胜区，占地面积1600亩，建筑面积约18万平方米，景观面积55万平方米，水域面积20万平方米。小镇于 2015年11月14日正式开园，全年平均游客接待量超200万人次。 发布：服务业处 近年来，市发展改革委深入推进消费促进工作，围绕消费品以旧换新、服务消费扩容升级、场景创新、首发经济、银发经济等内容先后以市政府名义出台 了相关政策文件以及实施意见。2个案例入选国家发展改革委新型消费发展典型案例（全国62个），为全国新型消费发展提供了示范经验。先后发布了两 批场景清单，包括85个场景机会和192个场景能力，两个城市级超级场景相继发布，场景创新工作更加走深走实，为无锡打造全国消费焕新标杆注入核心 动能。 下一步，市发展改革委将继续发挥完善促进消费体制机制工作牵头部门的作用，把提振消费摆在优先位置。持续项目化推进促消费活动的开展，培育契合 市场趋势与需求的消费热点，推动消费新场景新业态新模式不断涌现，进一步激发消费市场活力，不断提升消费对 ...

Core Insights - Luoyang's Luoyi Ancient City has been selected as a typical case for the 2024 National New Consumption Scenarios, highlighting its innovative approach to cultural tourism and consumption [1][2]. Group 1: Overview of Luoyi Ancient City - The total planned area of Luoyi Ancient City exceeds 1,400 acres and is recognized as one of the first national-level night cultural and tourism consumption aggregation areas [5]. - The city integrates ten business formats including culture, tourism, shopping, dining, accommodation, entertainment, exhibitions, performances, sports, and leisure, with over 500 merchants contributing to an annual comprehensive tourism revenue of 36 million yuan [5]. Group 2: Visitor Engagement and Events - The city has attracted over 5 million visitors through innovative models such as "tourism + events" and "tourism + performances," including international competitions and friendly matches [8]. - Nighttime economy initiatives like "one yuan to wear Hanfu" and light shows enhance the immersive experience for visitors, creating a unique time-travel sensation [8]. Group 3: Economic Impact and Employment - The number of merchants in Luoyi Ancient City has surged from 18 in 2018 to over 1,100, generating employment for more than 30,000 people [10]. - The city hosts immersive activities such as "Top Scholar Parade" and "Ancient Wedding Ceremony," and offers cross-border experiences like "Hanfu + Music" and "Hanfu + Study," making it a popular destination for Hanfu enthusiasts [10]. Group 4: Technological Integration - The city employs technology to enhance visitor experiences, introducing VR panoramic views and smart navigation systems, with annual visitor services exceeding 40 million [12]. - Luoyi Ancient City exemplifies a model of innovation through the combination of traditional culture, technology, and diverse business formats, catering to the cultural experience and social sharing needs of younger demographics [13].

Group 1 - The National Development and Reform Commission of China released the "2024 National Consumption New Scene Typical Cases," highlighting three cases from Henan Province: Luoyang's Luoyi Ancient City, Jiaozuo's Yuntaishan Aishang Village, and Xinxiang's Pang Donglai Supermarket [2][3] - Luoyi Ancient City offers immersive experiences with traditional Hanfu clothing, attracting tourists who appreciate the cultural atmosphere and high cost-performance ratio [2] - Yuntaishan Aishang Village features a night economy with over 300 stores across a 1,200-meter area, providing a comprehensive consumption experience that includes accommodation, dining, and entertainment [2] Group 2 - Pang Donglai Supermarket is recognized as a leading supermarket brand, known for its high cost-performance products and services, drawing consumers from across the country [3] - The three selected cases from Henan Province emphasize quality and price matching, catering to consumers' emotional needs and experiences, reflecting a shift in consumer preferences towards value and emotional fulfillment [3]

Group 1 - The core viewpoint of the article highlights the recognition of three innovative consumer experience models in Sichuan, China, by the National Development and Reform Commission for the 2024 annual consumption new scene typical cases [1][2] - Kuanzhai Alley has developed a flagship store economy, hosting the world's first flagship store and other first-store brands, enhancing consumer experiences and promoting consumption transformation since 2008, attracting nearly 200 million visitors and generating over 4 billion yuan in revenue [1] - R29 Community Living Space, located in a core residential area, has served over 600,000 residents since its operation began in June 2022, achieving an 80% overall rental rate and establishing a complete chain of livelihood service formats [1] Group 2 - Yanhua Jiazhao - Shangzhongshun Specialty Dining is positioned as a cultural experience street focusing on unique culinary offerings, integrating various cultural elements such as intangible heritage, trendy shops, and performance spaces [2]

Group 1 - Luzhou City collaborates with Changzhou Xingye Tourism Development Co., Ltd. to host the "Luzhou Wine Festival · Galaxy Left Bank Music Festival" at Luzhou Lantian Airport during the National Day holiday, aiming to promote the deep integration of culture, tourism, and commerce [1] - The 184-item opportunity list for major consumption landmarks and characteristic street projects in Luzhou has a total investment of 67.8 billion, covering all 7 districts and counties, and aims to upgrade night economy and develop various new consumption scenarios [2][3] - Luzhou plans to achieve a total tourism expenditure exceeding 100 billion by 2027, with policies including a maximum single reward of 5 million for large commercial performances [2] Group 2 - By 2027, Luzhou aims to continuously expand total consumption, improve consumption quality, optimize consumption structure, and enhance the consumption environment, targeting a retail sales total of over 200 billion [3] - The new container street district in Luzhou utilizes urban space to create diverse consumption scenarios, combining daytime commerce with nighttime entertainment, thus attracting different consumer demographics [5] - Luzhou is leveraging its unique white liquor culture to establish itself as a global cultural tourism destination, with plans for the Langjiu Longma Winery to open by the end of next year, enhancing the local tourism landscape [5][6]

Group 1: Innovative Consumption Experiences - The 35th Qingdao International Beer Festival showcases new consumption scenarios that integrate finance, technology, and experiences, enhancing the festival economy [1] - The "Beer Exchange" allows visitors to experience beer consumption like stock trading, where prices fluctuate based on demand and supply, with adjustments made every five minutes [2][3] - The "Tipsy Bus" combines beer culture with sightseeing, offering a unique experience where passengers can enjoy craft beer while traveling to scenic spots and entertainment venues [4][5] Group 2: Technological Advancements in Alcohol Consumption - The "Drinking Gene Testing Kit" allows individuals to assess their alcohol metabolism capabilities through genetic testing, providing insights into their drinking habits [7][8] - This testing kit utilizes micro-sequencing technology to analyze specific gene loci related to alcohol metabolism, ensuring high accuracy and user-friendly operation [8]

Group 1 - The core theme of the recent activity is to create new consumption scenarios in the Shapingba District, focusing on various local industries and engaging with individual business owners to understand their development status and needs [2][3] - The committee visited the Liu Jianlin Root Carving Art Museum, which is recognized as a "Chongqing Municipal Intangible Cultural Heritage Protection and Inheritance Center," to appreciate the cultural significance and learn about the development and preservation of root carving techniques [2] - The committee also explored different business models in the area, including the "Flying Forest" research base, youth party venues, and the Gu Dao Spicy Chicken restaurant, assessing their operational conditions and challenges [2] Group 2 - Suggestions for enhancing the new consumption scenarios include emphasizing thematic elements at the "Flying Forest" research base, improving scene decoration, atmosphere creation, and directional signage [3] - The youth party venue is identified as a key element in the new consumption landscape, with recommendations to increase promotional efforts to attract more customers and stimulate consumption potential [3] - Leveraging the 108 Cultural Tourism Park's influence, the committee proposed various strategies such as hosting food culture festivals and video promotions to maximize the appeal of the "Spicy Chicken Street" as a distinctive attraction [3]

Group 1: Consumer Trends and Innovations - The demand for personalized and diverse consumption is becoming increasingly evident, with high-quality new supply being a key factor in expanding overall consumption [1] - New shopping experiences are being created through innovative technologies and interactive features, enhancing consumer engagement and satisfaction [2][3][4] Group 2: Technological Integration in Retail - The introduction of AI products and immersive technologies in retail environments is attracting consumers, who value hands-on experiences and personalized recommendations [3][4] - Retailers are leveraging technologies like AR and smart shelves to create unique shopping experiences that cater to individual preferences [4] Group 3: Immersive Tourism Experiences - The development of immersive tourism projects, such as those in Zhejiang's Hengdian Film City, is enhancing visitor engagement by allowing them to interact with historical and cinematic narratives [5][6][7] - The integration of technology in tourism, such as VR experiences and interactive storytelling, is driving growth in cultural tourism consumption [8][9] Group 4: Dining Experience Innovations - The restaurant industry is evolving with experiential dining concepts that combine food with cultural performances, enhancing the overall dining experience [10][11] - The growth of the dining sector is supported by a focus on quality, personalization, and diverse offerings, with projections indicating significant revenue growth in the coming years [12]

Group 1 - The core event is the launch of the sixth "Beautiful Night·Zhengzhou" and "Tap to Get·Zhengzhou Has Drama" consumption season, which aims to enhance consumer experience through digital technology and government-issued consumption vouchers [3][5] - The Zhengzhou Municipal Bureau of Commerce, in collaboration with Alipay, will distribute tens of millions of "Tap to Get" consumption red envelopes, expected to engage over 12 million participants and stimulate several hundred million yuan in consumption [3][7] - The event will cover key consumption sectors such as dining, retail, and cultural tourism, promoting a vibrant night economy in Zhengzhou [5][11] Group 2 - The "Tap to Get" initiative allows consumers to unlock discounts by tapping their phones on designated devices in stores, with approximately 80% of merchants in Zhengzhou participating [7][11] - The initiative also includes interactive cultural experiences at Zhengzhou East Station, enhancing the integration of technology and culture [8][10] - Over 300,000 merchants in Zhengzhou have adopted the "Tap to Get" technology, which provides digital solutions for membership management and targeted marketing, thereby improving operational efficiency [11][13] Group 3 - The collaboration between government and enterprises aims to create innovative consumption scenarios, driving economic and cultural integration in the city [10] - Alipay plans to increase resource investment by 2025, focusing on enhancing user payment experiences and revitalizing consumption [10]