（来源：劳动报） 转自：劳动报 10月1日至4日，前滩国际美食节（以下简称"美食节"）于前滩公园巷亮相。美食节以"世界风味花园"为主题，围绕国庆黄金周打造多元化消费场景，将国际 美食、文化体验和休闲娱乐融为一体，让市民游客在街区中感受假日的热烈氛围。同时，美食节积极响应"打造消费新场景、拓展消费新体验"的指导精神， 推动文旅、餐饮与休闲深度融合，为市民呈现高品质、可参与的节日消费新场景。 设立九大特色美食分区 助力打造金秋消费新热潮，前滩公园巷持续扩大优质产品和服务供给。据介绍，本次美食节将前滩公园巷数百米的开放式街区打造为"Global Gourmet Street"大型户外赏味场景，通过"以节造市"的方式扩充优质餐饮供给。 以"世界风味花园"为主题。主办方供图 活动汇聚逾60家餐饮品牌，设立九大特色美食分区，从街头小食到精致料理一应俱全，让市民游客在一巷之间尽享环球美食魅力，激发节日期间消费潜能。 值得一提的是，美食节特别设置三大"慢闪餐厅"，带来从意大利Bistro、法式烘焙到美式汉堡等不同类型的风味体验，让街区氛围在烟火日常与国际格调之 间自由切换。一系列活动内容不仅丰富市民假日选择，也为节日经济注入 ...

扬子晚报网9月27日讯(通讯员祝小蕞记者张可)为深入贯彻落实国家扩大内需、促进消费的决策部署， 聚焦首发经济和消费新场景培育，9月26日晚，2025"风雅秦淮.悦购金秋"系列活动在南京秦淮区国创园 工业广场正式启动。 本次活动由秦淮区人民政府主办，区商务局、市场监管局、税务局、新管委、街道以及多家重点企业共 同承办，以"甜蜜经济"为主线，覆盖珠宝、婚庆、汽车、家电、百货、餐饮、住宿等多领域，通过"线 下体验+线上传播"双轮驱动，持续打造"悦购秦淮"城市消费IP，进一步释放消费潜力、优化消费供给， 为全区经济高质量发展注入新动能。 秦淮区作为南京商贸大区，始终坚持以商促文、以旅兴商，持续推进商旅文深度融合。本次"风雅秦淮. 悦购金秋"系列活动，正是贯彻落实中央和省市决策部署，聚焦"甜蜜经济"等消费热点打造的重要平 台。 2025年第十一届太平南路黄金珠宝节活动现场，在区市场监管局见证下，太平南路"黄金珠宝放心 购"LOGO正式发布，宝庆银楼等10家一线黄金珠宝企业合力打造"买珠宝到秦淮"的诚信消费地标。国 创园"亲爱的秋天"主题生活提案、零售消费趋势发布、餐饮住宿新场景、大明路汽车消费季、门东离境 退税街区、美 ...

9月25日晚，由商务部和四川省人民政府共同举办，四川省商务厅与各市（州）人民政府承办的"购在中国·四川站"暨第四届中国（四川）国际熊猫消费节在 成都启幕。 本次熊猫消费节以"蜀里安逸·遇见美好"为主题，在成都市设立主会场、举办启动活动，在宜宾市、达州市设立分会场，构建形成举办1场启动活动，集中开 展12个标杆IP活动，在全省范围全面铺开促消费配套活动的"1+12+N"的梯度活动框架。消费节聚焦首发经济、夜间经济、假日经济、赛事经济、银发经济 等，突出国际化、品质化、绿色化导向，让国内外消费者更好感受四川消费市场的蓬勃活力。活动从9月25日开始，将持续至11月30日。 2025年"蜀里安逸"消费新场景发布 四川首次对318国道推出自驾专项消费券 启动活动上，四川省商务厅发布了40个2025年"蜀里安逸"消费新场景，涵盖"潮品乐购""不夜天府""味美四川""乐游蜀地""悦动健康"五大类别，包括成都 SKP、宜宾E·PARK宜公园、达州花仙谷、雅安王岗坪等具有代表性的消费场景，为消费者献上一份兼具引领性与实用性的"消费打卡地图"。 国庆、中秋来到成都旅游的游客，可以在"蜀里安逸"消费新场景中乐享美好时光、沉浸式感受 ...

Group 1 - The core event "Flowering Suzhou, Fragrant City" will start on September 27, organized by the Suzhou Garden and Greening Administration, featuring various activities centered around osmanthus flowers [1] - The osmanthus market, a key highlight of the event, will run daily from September 27 to late October at Suzhou Osmanthus Park, integrating food, folk customs, intangible cultural heritage, and creative cultural products [1] - Additional themed activities related to osmanthus will be launched in collaboration with neighboring cities and districts, including Zhangjiagang, Changshu, Taicang, Wujiang, Wuzhong, and Gusu [1] Group 2 - The event will include an immersive experience titled "Smelling Osmanthus and Appreciating the Moon," featuring cultural storytelling, social media engagement, handicraft workshops, and a short video competition [2] - The CCTV program "Flowers Blooming in China" will showcase Suzhou's osmanthus viewing spots and the cultural stories behind them, highlighting the flourishing development of the osmanthus industry in Suzhou [2]

"晚上带孩子来盐河巷逛市集，既能吃特色小吃，还能看街头表演，这样的夜生活特别热闹！"日前，在 连云港市海州区"盐河狂浪计划"送走盐夏告别市集现场，市民李女士一边给孩子挑选文创小摆件，一边 笑着说道。同一时段，吾悦广场新开业的小米汽车门店内，市民张先生正忙着试驾新款车型，"在家门 口就能体验到最新款汽车，方便又省心。"而在孔望山景区，夜爬活动同样人气高涨，游客们沿着山道 登高，在夜色与灯光中感受不一样的山水乐趣。 眼下的海州，从烟火气十足的夜间市集到新潮的汽车首店，从焕新的文化景区到多元的商业综合体，一 个个鲜活的消费新场景不断涌现，成为区域经济活力迸发的生动缩影。近年来，海州区锚定"培育消费 新场景"核心目标，以首店集群引领业态创新、政策惠民释放消费潜力、文旅创新赋能场景升级为三大 抓手，打破传统业态界限，推动跨界融合发展，让消费市场持续升温，为经济高质量发展注入强劲动 能。 首店集群"聚人气"，业态创新添活力 围绕"聚人气、增效益"主线，海州区全力推动首发经济、假日经济、庙会经济、夜经济协同发展，首店 经济成为拉动消费的重要引擎。截至目前，全区六大核心商场已汇聚约1200个品牌，其中连云港首店数 量达230 ...

Core Insights - The 2025 Chengdu Metropolitan Area "Farmhouse Cuisine Competition" successfully concluded its preliminary selection, showcasing diverse culinary talents from various districts and counties in Chengdu [1][3] - The competition aims to promote the development and quality enhancement of farmhouse dining in the Chengdu region through culinary exchange [1][3] Group 1: Competition Overview - The event was organized by the Sichuan Provincial Office for Promoting the Integrated Development of Chengdu, Deyang, Meishan, and Ziyang [1] - Participants showcased their culinary skills through one-minute videos, highlighting signature dishes and the scenic beauty of their respective farmhouse establishments [3] - A panel of seven authoritative experts in Sichuan cuisine evaluated the teams based on four dimensions: consumer scenarios, culinary and cultural aspects, expressiveness, and market potential [3] Group 2: Evaluation and Impact - The competition featured high-level representation from various districts, demonstrating excellence in scale, revenue, environment, and service [3][4] - The event is expected to facilitate exchanges in technology, management, and operations within the farmhouse industry, promoting rural culinary culture and new consumption scenarios [3][4] - Many participating farmhouse establishments are rooted in family culinary traditions while also innovating to meet modern consumer trends [3][4] Group 3: Advancements in Farmhouse Dining - The participating farmhouse teams are described as "culinary artists," blending traditional home-style cooking with professional presentation and service standards [4] - The competition has seen a significant upgrade in the quality of farmhouse dining, with improvements in scale, decor, and menu offerings [4] - A total of 30 farmhouse teams advanced to the Chengdu division of the competition, including notable representatives from various districts [4]

Core Insights - The article discusses the emergence of new consumption scenarios in various regions of China, highlighting innovative spaces that integrate leisure, shopping, and cultural experiences to enhance consumer engagement and satisfaction [1][5][21] Group 1: New Consumption Scenarios - The concept of "new consumption scenarios" is defined as a systematic integration of new business formats, models, and products aimed at upgrading consumption quality and meeting the diverse needs of consumers [1][5] - The Chinese government has initiated measures to promote these new consumption scenarios, focusing on traditional consumption areas such as food, clothing, housing, and transportation [1][5] - Examples include "This Has Mountain" in Changchun, which combines indoor leisure with shopping, and transformed traditional markets into vibrant social spaces [1][5][7] Group 2: Space Innovation and Design - "This Has Mountain" was designed to create a unique indoor experience that mimics outdoor mountain climbing, attracting visitors with its innovative layout and design [5][6] - The project has successfully differentiated itself from traditional shopping malls by focusing on creating a micro-vacation and social destination, leading to increased foot traffic and consumer engagement [6][14] - Other examples of space innovation include the renovation of traditional markets in Kunming and the expansion of historical districts in Chongqing, which have incorporated modern amenities and aesthetic improvements [7][8] Group 3: Diverse Business Formats - The article emphasizes the importance of diverse business formats in attracting consumers, with examples of unique dining experiences and cultural activities being integrated into shopping environments [10][12] - "This Has Mountain" has shifted its focus from large chain brands to unique, locally-owned shops that offer distinctive products and experiences, enhancing the overall consumer experience [13][14] - The integration of cultural elements and creative activities has proven effective in increasing consumer dwell time and spending, as seen in various case studies [20][21] Group 4: Enhanced Consumer Experience - The article highlights the growing trend of experiential consumption, where consumers seek engaging and memorable shopping experiences rather than just transactional interactions [15][17] - Market operators are implementing measures to improve service quality and consumer interaction, ensuring a pleasant shopping environment that caters to both tourists and local residents [16][17] - The focus on food safety and customer service has become paramount, with market operators adopting new technologies and management practices to enhance the overall shopping experience [16][17] Group 5: Cultural Integration and Technology - The integration of cultural elements into commercial spaces is seen as a key strategy for enhancing consumer engagement and loyalty, with initiatives such as art exhibitions and cultural events being organized [19][20] - Technological advancements, such as immersive experiences in cultural venues, are being utilized to attract visitors and extend their stay, thereby increasing consumption [18][19] - The collaboration between businesses and educational institutions is fostering innovation and creativity, contributing to the development of unique consumer experiences [20][21]

Core Insights - The article emphasizes the emergence of new consumption scenarios, models, and products across various cities in China, highlighting their significance in enhancing consumer experiences and meeting the demand for high-quality living [1][2]. Group 1: New Consumption Scenarios - New consumption scenarios are being developed in cities like Changchun, Chongqing, and Kunming, integrating traditional consumption with innovative experiences [1][2]. - "This Has Mountain" in Changchun exemplifies a unique indoor leisure and tourism space that combines shopping with scenic experiences, attracting visitors and enhancing consumer engagement [5][6]. - The transformation of traditional markets into vibrant social spaces, such as the Daguanzhuang New Agricultural Market in Kunming, showcases the shift towards experiential consumption [7][8]. Group 2: Space Optimization and Innovation - The design of "This Has Mountain" was inspired by the need for differentiation in a competitive market, leading to the creation of a micro-vacation center that offers a unique shopping experience [5][6]. - The renovation of existing spaces, like the Daguanzhuang New Agricultural Market, has improved the shopping environment, making it more appealing to consumers [7][8]. - The expansion and renovation of the Ciqikou Historical and Cultural District in Chongqing have revitalized previously underutilized areas, enhancing the overall consumer experience [8][12]. Group 3: Diverse Consumption Choices - The integration of various business types, such as cafes and artisanal shops, in the back alleys of Ciqikou has created a more relaxed and diverse shopping environment [10][11]. - The focus on unique and high-quality offerings in "This Has Mountain" has led to a decrease in chain stores and an increase in distinctive local shops, enhancing consumer choice [12][13]. - The introduction of experiential elements, such as workshops and cultural events, has transformed traditional shopping into a more engaging experience [19][20]. Group 4: Service Optimization - The implementation of strict food safety measures and improved customer service in markets like Daguanzhuang has enhanced the overall shopping experience for both locals and tourists [15][16]. - The adaptation of service strategies to meet the needs of diverse consumer groups, including tourists and local residents, has become a priority for market operators [17][18]. - The focus on creating a welcoming atmosphere through staff training and customer interaction has led to increased customer satisfaction and repeat visits [16][17]. Group 5: Cultural Empowerment and Technology - The integration of cultural elements and technology in consumer spaces, such as the "Ciqikou Long Song" immersive experience, has enriched visitor engagement and extended their stay [18][19]. - "This Has Mountain" has hosted numerous cultural events, collaborating with local universities to foster creativity and attract a younger audience [19][20]. - The use of technology in storytelling and cultural presentations has transformed consumer interactions, making them more memorable and impactful [18][19].

Core Insights - The article discusses the emergence of new consumer scenarios in various cities, highlighting innovative spaces that integrate shopping and leisure experiences to enhance consumer engagement and satisfaction [3][4][5]. Group 1: New Consumer Scenarios - The concept of "new consumer scenarios" is defined as a systematic integration of new business models, products, and experiences aimed at upgrading consumption quality and meeting the demand for high-quality living [3][4]. - The Chinese government has initiated measures to cultivate new consumer growth points, focusing on traditional consumption areas such as food, clothing, housing, and transportation [3][4]. Group 2: Space Innovation - The "This Has Mountain" project in Changchun is an example of innovative space design, transforming a traditional shopping mall into a micro-vacation center that combines leisure and shopping [7][8]. - Since its opening in 2019, "This Has Mountain" has attracted significant foot traffic, becoming a commercial landmark and was recognized as a national-level night culture and tourism consumption cluster in 2021 [8][9]. Group 3: Diverse Offerings - The article emphasizes the importance of diverse business offerings to enhance consumer experience, with examples of unique shops and cultural activities integrated into shopping spaces [15][16]. - In the "This Has Mountain" project, approximately 60% of visitors come for experiences rather than shopping, indicating a shift in consumer behavior towards experiential consumption [15][16]. Group 4: Service Optimization - The article highlights the need for improved service quality in consumer spaces, with initiatives to enhance food safety and customer interaction in markets [18][19]. - The Daguanzhuang New Agricultural Market in Kunming has implemented measures to ensure food safety and improve customer service, resulting in increased visitor engagement and satisfaction [18][19]. Group 5: Cultural Empowerment - The integration of cultural elements into commercial spaces is seen as a way to enhance consumer engagement, with initiatives like art exhibitions and cultural events attracting visitors [22][23]. - "This Has Mountain" has collaborated with local universities to host art exhibitions, enriching the cultural atmosphere and drawing in more visitors [22][23].

这样的消费新场景，正在多地涌现：在云南，菜市场化身网红打卡地，吸引游客纷至沓来；在重庆，背 街小巷融入城市商圈，以烟火气平衡主街商业味…… 消费新场景是消费新业态、新模式、新产品的系统集成，对促进消费提质升级，更好满足人民高品质生 活具有重要意义。2024年6月，国家发展改革委等部门出台《关于打造消费新场景培育消费新增长点的 措施》，提出"围绕居民吃穿住用行等传统消费和服务消费，培育一批带动性广、显示度高的消费新场 景"。 今年3月，中办、国办发布的《提振消费专项行动方案》明确，"支持推广消费新业态新模式。" 消费新场景如何打造？近日，记者在吉林省长春市、重庆市沙坪坝区、云南省昆明市探访。 引子 室内藏着一座"山"？ 在"山脚"抬头望，一条蜿蜒"山道"，串起亭台楼阁、山石草木、各色商铺。这座"山"，名为"这有山"， 是吉林长春的一个室内休闲度假文旅空间。 空间更新 创新场景、优化布局，消费场所更"好逛" 走进"这有山"，"山谷""山洞""山道"，山城里有的，这里一样不缺。 "见惯了真山，头一回在室内'爬山'，新奇！"湖南游客李开霞迫不及待掏出手机拍照。 室内造"山"，创意何来？ "这有山"所处的红旗街商圈，是 ...