Core Insights - The article highlights the significant impact of the "Double Eleven" e-commerce event on rural industries in Qilu, showcasing how online platforms are transforming rural development and boosting local economies [1][6]. E-commerce Growth in Rural Areas - In Ningyang County, the local e-commerce surge during "Double Eleven" saw a network retail sales increase of over 20% year-on-year, with agricultural products performing exceptionally well [3][5]. - The local e-commerce company, Weike Fresh Drinks, reported a 100% increase in sales during the event, with daily orders reaching over 1,500 [3]. Employment Opportunities Created - E-commerce has generated new employment opportunities in rural areas, allowing residents to work locally while earning competitive wages. For instance, a welder in a local factory earns over 10,000 yuan per month [5][6]. - The local furniture factory has expanded its workforce to include over 800 individuals from surrounding villages, providing them with income opportunities [5]. Government Support and Training - The growth of rural e-commerce is supported by government initiatives, including free training programs that cover various aspects of online business operations, benefiting over 2,500 individuals this year [5][6]. - The training aims to address the challenges faced by rural enterprises in accessing online markets [5]. Diverse Product Offerings - Various local businesses, such as the Xipo Po Cake Shop, have successfully transitioned to e-commerce, expanding their product lines and achieving monthly sales of over 600,000 yuan during peak seasons [5][6]. - The cotton clothing industry in Dongchangfu District is projected to exceed 1 billion yuan in output value in 2024, with products being exported to countries like Greece, Poland, Japan, and South Korea [6]. Community Engagement and Marketing - Local leaders, such as village heads, are actively engaging in live-streaming to promote agricultural products, enhancing visibility and sales [7][8]. - The integration of traditional and modern marketing methods is helping rural areas connect with broader markets, showcasing local culture and products [7].