Core Insights - The article highlights the significant impact of the "Double Eleven" e-commerce event on rural industries in Qilu, showcasing how online platforms are transforming rural development and boosting local economies [1][6]. E-commerce Growth in Rural Areas - In Ningyang County, the local e-commerce surge during "Double Eleven" saw a network retail sales increase of over 20% year-on-year, with agricultural products performing exceptionally well [3][5]. - The local e-commerce company, Weike Fresh Drinks, reported a 100% increase in sales during the event, with daily orders reaching over 1,500 [3]. Employment Opportunities Created - E-commerce has generated new employment opportunities in rural areas, allowing residents to work locally while earning competitive wages. For instance, a welder in a local factory earns over 10,000 yuan per month [5][6]. - The local furniture factory has expanded its workforce to include over 800 individuals from surrounding villages, providing them with income opportunities [5]. Government Support and Training - The growth of rural e-commerce is supported by government initiatives, including free training programs that cover various aspects of online business operations, benefiting over 2,500 individuals this year [5][6]. - The training aims to address the challenges faced by rural enterprises in accessing online markets [5]. Diverse Product Offerings - Various local businesses, such as the Xipo Po Cake Shop, have successfully transitioned to e-commerce, expanding their product lines and achieving monthly sales of over 600,000 yuan during peak seasons [5][6]. - The cotton clothing industry in Dongchangfu District is projected to exceed 1 billion yuan in output value in 2024, with products being exported to countries like Greece, Poland, Japan, and South Korea [6]. Community Engagement and Marketing - Local leaders, such as village heads, are actively engaging in live-streaming to promote agricultural products, enhancing visibility and sales [7][8]. - The integration of traditional and modern marketing methods is helping rural areas connect with broader markets, showcasing local culture and products [7].

Core Viewpoint - The Sichuan government is implementing various measures to support the development of over 6.36 million individual businesses, which constitute approximately 70% of the total operating entities in the province, through classification, targeted assistance, and the "individual to enterprise" reform [1] Classification and Targeted Support - Individual businesses are categorized into three types: "survival type," "growth type," and "development type," based on indicators such as operational duration, business scale, tax status, and number of employees [2] - High-performing and high-potential individual businesses are included in the "Famous, Special, Excellent, and New" directory for focused cultivation [2] - The Sichuan Market Supervision Bureau conducts comprehensive analysis and monitoring of individual businesses to identify their operational status and challenges, establishing a development monitoring index [2] Case Studies of Successful Support - The Cuiyuan Spring Tea Business in Chengdu was recognized as a "growth type" individual business and received hands-on training and support from local market supervision authorities to achieve recognition as a "Famous, Special, Excellent" business [3] - In 2024, the market supervision bureau in Jinniu District supported 30 tea businesses in standardization and compliance, resulting in an 80% reduction in consumer complaints compared to the previous year [4] Financial Assistance and Insurance Programs - The introduction of an insurance program for individual businesses in Ziyang, covering operational continuity and property loss, has provided financial support to 556 businesses, with total compensation reaching 1.6464 million yuan [5] - In Dazhou, individual businesses recognized as "Famous, Special, Excellent" receive a financial incentive of 4,000 yuan each, with 346 businesses successfully applying for a total of 138,400 yuan in incentives through an online process [6] "Individual to Enterprise" Reform - The government encourages individual businesses to transition into enterprises through policy promotion, guidance, and financial incentives, facilitating their adaptation during the transition period [8] - The Lu Family Sesame Cake Shop successfully transitioned from an individual business to a company, leveraging modern management practices and expanding its sales channels, achieving over 40,000 sales on Douyin in the first month post-transition [8][9] - The provincial government has allocated financial incentives for four consecutive years to support the transition of individual businesses to enterprises, enhancing their growth potential [9]