Core Insights - The article highlights the significant impact of the "Double Eleven" e-commerce event on rural industries in Qilu, showcasing how online platforms are transforming rural development and boosting local economies [1][6]. E-commerce Growth in Rural Areas - In Ningyang County, the local e-commerce surge during "Double Eleven" saw a network retail sales increase of over 20% year-on-year, with agricultural products performing exceptionally well [3][5]. - The local e-commerce company, Weike Fresh Drinks, reported a 100% increase in sales during the event, with daily orders reaching over 1,500 [3]. Employment Opportunities Created - E-commerce has generated new employment opportunities in rural areas, allowing residents to work locally while earning competitive wages. For instance, a welder in a local factory earns over 10,000 yuan per month [5][6]. - The local furniture factory has expanded its workforce to include over 800 individuals from surrounding villages, providing them with income opportunities [5]. Government Support and Training - The growth of rural e-commerce is supported by government initiatives, including free training programs that cover various aspects of online business operations, benefiting over 2,500 individuals this year [5][6]. - The training aims to address the challenges faced by rural enterprises in accessing online markets [5]. Diverse Product Offerings - Various local businesses, such as the Xipo Po Cake Shop, have successfully transitioned to e-commerce, expanding their product lines and achieving monthly sales of over 600,000 yuan during peak seasons [5][6]. - The cotton clothing industry in Dongchangfu District is projected to exceed 1 billion yuan in output value in 2024, with products being exported to countries like Greece, Poland, Japan, and South Korea [6]. Community Engagement and Marketing - Local leaders, such as village heads, are actively engaging in live-streaming to promote agricultural products, enhancing visibility and sales [7][8]. - The integration of traditional and modern marketing methods is helping rural areas connect with broader markets, showcasing local culture and products [7].

9月5日，第四届"四川省个体工商户服务月"专场活动上，市场监管人员为"小老板"们提供一对一咨 询服务和政策答疑；9月9日，第四届"成都个体工商户服务月"启动仪式上，相关部门为去年获评全省首 批"名特优新"个体工商户代表举行授牌仪式……截至今年6月底，全省实有个体工商户636.24万户，约 占经营主体总量的70%。如何助力这600多万户个体工商户健康发展？记者梳理发现，四川通过分型分 类培育、精准帮扶和"个转企"改革等措施，为个体工商户发展注入新动能。 分型分类 成都市金牛区翠园春茶业经营部是大西南茶城最早进入市场的商家之一。根据分型分类标准，该经 营部被认定为"成长型"个体工商户。"为帮助经营部成为'名特优新'，金牛区市场监管局和大西南茶叶行 业分会工作人员坚持上门送服务，'手把手'培训指导。"该经营部负责人杨纯静介绍，经自主申报、逐 级审核，翠园春被认定为金牛区首批"名特优新"中的"优质类"个体工商户。 精准培育个体工商户 ●根据存续时间、经营规模、纳税情况和雇员人数等指标，将个体工商户划分为"生存型""成长 型""发展型"3种类型 ●在分型基础上，将经营状况好、发展潜力大、社会认可度高的个体工商户纳入"名 ...