武术教育业

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释永信被查,“佛门CEO”的商业版图有多大?
第一财经· 2025-07-28 00:19
Core Viewpoint - The article discusses the recent allegations against the abbot of Shaolin Temple, Shi Yongxin, involving criminal activities and misappropriation of funds, while also highlighting the extensive commercial operations and cultural influence of the temple under his leadership [1][2]. Summary by Sections Background of Shi Yongxin - Shi Yongxin, born in 1965, has been the abbot since 1998 and has held various significant positions in Buddhist associations [3]. - He transformed the previously dilapidated Shaolin Temple into a commercial powerhouse, establishing various initiatives to generate revenue [3]. Commercial Operations of Shaolin Temple - Under Shi Yongxin's management, Shaolin Temple expanded its business across multiple sectors, including culture, dining, pharmaceuticals, and apparel [7]. - The temple has launched several products, such as "Shaolin vegetarian cakes" and "Shaolin tea," and established a website and cultural centers abroad [7][8]. Tourism and Revenue Generation - The temple's visitor numbers surged from 200,000 in the late 1970s to approximately 4 million annually today, with ticket revenues estimated to exceed 300 million yuan [8]. - The temple's tourism revenue has significantly contributed to the local economy, accounting for one-third of Dengfeng's fiscal income [8]. Educational and Cultural Influence - Shaolin Temple also engages in martial arts education, with students paying substantial tuition fees to learn from Shaolin monks [9]. - The temple has been involved in various marketing strategies, including event-based promotions and public activities, enhancing its cultural footprint [4][9]. Recent Developments - Amidst the ongoing investigation into Shi Yongxin, the Shaolin scenic area announced new ticketing measures to manage visitor flow during the peak tourist season [10].