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“火热赛事+装备升级”提升产业发展“含金量” 夏日清凉释放消费新活力
Yang Shi Wang· 2025-06-24 08:28
Industry Overview - Water sports are driving the "water-friendly economy" in various cities, with activities like paddleboarding and kayaking gaining popularity during the summer [1] - The number of water sports events in Zhejiang province is significant, with nearly 20 events held weekly and over 200 events planned for the summer [8] Event Highlights - The 7th Nanxun Ancient Town Paddleboard Open was held, attracting over 400 participants from more than ten countries in 2025, showcasing the event's growth and its contribution to local tourism [3][5] - The event features not only paddleboards but also various water sports equipment, highlighting the innovation in water sports gear [8] Equipment Manufacturing - Fuyang is a key production base for rowing boats in China, with one company holding over 16% of the global market share [8] - Innovations in materials, such as aluminum alloy molds and carbon fiber, have significantly improved the manufacturing process and product performance [9][10] - New product designs, like a combination of paddleboarding and rowing, are emerging, showcasing the industry's adaptability and innovation [12] Market Potential - The outdoor sports industry in China is expanding, with over 1 million consumers in surfing and paddleboarding, leading to a market size exceeding 1 billion yuan [17] - The development of water sports is supported by technological advancements and a growing awareness of water resource accessibility [19]