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喜相逢集团携手吉利深度战略合作,开拓汽车新零售万亿级蓝海市场
Cai Jing Wang· 2025-11-20 03:15
Core Insights - Xixiangfeng Group, known as the "first stock of direct car rental," has established a deep strategic partnership with Geely Auto Group and its financial platform, Zhejiang Zhihui Puhua Financing Leasing Co., Ltd., aiming to explore the new retail model and set ambitious targets for new car launches by 2026 [1][2] Group 1: Strategic Cooperation - The collaboration focuses on creating a comprehensive "product-finance-service" closed-loop system to tap into the trillion-level market of new automotive retail [1][2] - Xixiangfeng Group aims to leverage Geely's quality product resources and Zhihui Puhua's financial support to enhance its growth engines in the underdeveloped market, ride-hailing operations, and global expansion [1][2] Group 2: Financial Performance - Xixiangfeng Group has shown steady growth, with total revenue reaching 769 million yuan in the first half of 2025, a year-on-year increase of 16.8%, and a net profit of 22.57 million yuan, up 15.9% [2] - The company has established 110 self-operated sales outlets and deepened partnerships with companies like Tuhu to enhance its marketing service system in lower-tier cities [2] Group 3: Product and Market Demand - The strategic partnership allows Xixiangfeng Group to access Geely's diverse range of high-quality new energy vehicles, catering to the demand for cost-effective and compliant models in the underdeveloped market and among ride-hailing drivers [3] Group 4: Financial Support and Policy Environment - The collaboration includes specialized funding support from Zhihui Puhua for purchasing Geely vehicles, which will optimize vehicle procurement and inventory structure, enhancing asset turnover efficiency [4] - Current national policies are supportive of automotive consumption and financial markets, with measures like targeted reserve requirement reductions for auto finance companies, stimulating the automotive financial leasing market [4] Group 5: Target Market and Risk Management - Xixiangfeng Group's "rent-to-buy" model is particularly beneficial for young consumers, individual operators, and ride-hailing drivers, addressing the challenges traditional financial institutions face in these segments [5] - The combination of Zhihui Puhua's financing experience and Xixiangfeng's market insights aims to create a robust and low-risk inclusive financial system, aligning with national strategies for inclusive finance [5] Group 6: Technological Integration and Global Expansion - Xixiangfeng Group is expanding its overseas operations, having established its first direct service hub in Uzbekistan, contributing to export revenue of 38 million yuan in the first half of the year [7] - The company is leveraging AI models for risk control and customer service, achieving over 60% automation, which enhances operational efficiency and asset management [7] - The partnership will enable Xixiangfeng to utilize data from Geely and Zhihui Puhua for better customer profiling, efficient vehicle circulation, and stringent risk management [7]