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从UC、阿里,到手握70亿,他是最懂全球流量的中国人
36氪· 2025-10-23 10:39
Core Insights - The article highlights the success and growth of Titanium Technology, a leading player in China's overseas marketing services, founded by Li Shuhua in 2017, which now manages an annual advertising budget of $7 billion for nearly 100,000 clients [5][25]. - The company has experienced a fivefold revenue increase over four years, with its workforce expanding from 300 to 1,500 employees [5][28]. - Li Shuhua emphasizes a data-driven approach to business, referring to it as "data Darwinism," which has been crucial for the company's adaptability and growth [49][56]. Company Overview - Titanium Technology specializes in B2B marketing services, focusing on overseas markets, and has established a strong reputation in the e-commerce sector, with over 60% of its revenue coming from this area [19][25]. - The company is set to launch its first enterprise-level marketing agent, "Navos," which aims to automate and optimize overseas marketing processes [7][38]. Growth Strategy - The company has successfully navigated the challenges of the B2B market by adapting to environmental changes and focusing on data accumulation and analysis [9][36]. - Li Shuhua's vision includes creating a company with a valuation of $100 billion, driven by a commitment to internationalization and helping Chinese businesses succeed globally [13][34]. Technological Innovation - The introduction of AI technologies, particularly through the Navos platform, is expected to enhance marketing efficiency and effectiveness by leveraging extensive data accumulated over the years [30][39]. - The company believes that AI will play a significant role in understanding cultural differences and improving marketing strategies across various regions [31][32]. Market Position - Titanium Technology positions itself as a "barbarian outside the walls" of traditional marketing firms, focusing on practical data-driven strategies rather than conventional creative approaches [48][46]. - The company aims to redefine marketing by decentralizing it, allowing individual creators and businesses to leverage its tools for better engagement and sales [40][42]. Future Outlook - The company is optimistic about its growth trajectory, with plans to continue expanding its services and client base while maintaining a focus on data-driven decision-making [61][63]. - Li Shuhua expresses a desire to build a respected enterprise that contributes positively to the global perception of Chinese companies [34][36].