电商产品摄影
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行业聚焦:全球电商产品摄影市场头部企业份额调研(附Top10 厂商名单)
QYResearch· 2025-09-18 03:51
Core Insights - The article discusses the automation of e-commerce product photography through robotics and various photographic techniques to enhance productivity and efficiency in the industry [1] - The global e-commerce product photography market is projected to reach $400 million by 2031, with a compound annual growth rate (CAGR) of 12.4% over the coming years [1] Market Overview - E-commerce product photography is a branch of e-commerce focused on creating high-quality, commercially viable product images for online sales [1] - The market is expected to grow significantly, driven by the increasing demand for visual content as consumers shift from physical stores to online shopping [9] Key Market Players - Major global manufacturers in the e-commerce product photography sector include Orbitvu, Ortery, PhotoRobot, Packshot Creator, and Iconasys [6] - The top four manufacturers are estimated to hold approximately 60.0% of the market share in 2024 [6] Market Drivers - The explosive growth of global e-commerce is a primary driver for the increasing demand for product photography [9] - Modern shoppers expect immersive and aesthetically pleasing visual experiences, with 93% of consumers indicating that visual appearance is a key factor in their purchasing decisions [9] - The affordability of imaging technology, AI tools, and cloud editing platforms has made high-quality product photography more accessible than ever [10] Challenges - High production costs for professional photography pose a significant challenge, especially for startups and small to medium-sized enterprises (SMEs) [11] - The time required for setting up studios, shooting, and post-production can lead to increased costs and delays in product availability [11] - In some cases, automation may not be the best solution for specific products or industries that require artistic photography [11][14]