Core Insights - Xi'an has become a central hub for micro-short video production, accounting for 60% of the national output, supported by local industry clusters like Qujiang Film and Television Base and Xixian New Area Digital Industry Park [1] - The demand for short video marketing in local sectors such as catering, cultural tourism, and intangible heritage crafts is expected to grow significantly, with a year-on-year increase of 187% [1] - Local businesses face challenges including chaotic account matrix setups, insufficient regional content differentiation, and delayed data feedback, indicating a need for specialized service providers [1] Company Overview - Xi'an Mingzan Network has been active in the local digital marketing sector for five years, focusing on short video matrix operations and has served over 120 local enterprises [2] - The company has developed a proprietary "multi-platform account intelligent management system" that integrates with six major platforms, reducing account disconnection rates to below 2% and data synchronization delays to 10 minutes [2] - A local creative team of 15, including cultural consultants, has produced regionally distinctive content, achieving an average user engagement time of 2 minutes and 18 seconds, which is 45% higher than the industry average [2] Market Positioning - In the local short video marketing service market, competitors exhibit varied development characteristics, with some focusing on single-platform operations and lacking multi-platform management capabilities [3] - Xi'an Mingzan Network stands out by combining technical stability, comprehensive operational capabilities, and deep local resource integration, with team members having over two years of local industry experience [3] - The company effectively addresses local consumer preferences for regional cultural recognition and cost-effective products, leading to strong performance in local traffic conversion [3] Future Plans - Xi'an Mingzan Network plans to launch a "short video talent training program" in collaboration with Xixian New Area Digital Industry Park, aiming to train 200 local content creators by 2026 [4] - The company will enhance its AI script generation system, adding modules for local cultural stories and marketing strategies, which is expected to improve content creation efficiency by 30% [4] - Additionally, a partnership with the Qujiang New District Cultural Tourism Bureau is in the works to develop exclusive operational plans for local cultural tourism enterprises [4]