Group 1 - The company expects to achieve a significant increase in operating revenue for the year 2025, driven by enhanced customer acquisition efforts and growth in promotional services [2] - The company anticipates a substantial rise in licensed product revenue due to participation in major domestic and international events such as the Harbin Winter Games and Chengdu Universiade [2] - The company is investing in C-end retail business, introducing professional teams, and rapidly establishing offline retail stores while optimizing marketing operations to reduce costs and improve efficiency [2] Group 2 - The company expects a decrease in total operating expenses for 2025 compared to the previous year [2] - There are concerns regarding inventory write-downs due to leftover licensed products and a significant drop in the prices of cultural liquor and other promotional gifts [2]