Core Insights - The article highlights the rise of live-streaming e-commerce as a significant opportunity for women in the workforce, particularly in the nail art industry, where female entrepreneurs are taking the lead in production and sales [1][2][3] Group 1: Industry Development - The live-streaming e-commerce sector has become a new avenue for employment and entrepreneurship, with nearly 70% of female streamers in China [3] - The establishment of initiatives like the provincial e-commerce women's federation aims to support women's employment needs and enhance skills training [3] Group 2: Company Performance - Wang Haixia's factory, which produces wearable nails, faced significant challenges due to order cancellations but successfully pivoted to online sales through live-streaming, resulting in nearly double the sales volume [2] - The factory has seen an increase in production capacity and more local women joining the workforce as a result of the successful transition to live-streaming sales [2]