线下实体零售

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北京将为线下无理由退货立规矩!面向社会公开征求意见
Bei Jing Ri Bao Ke Hu Duan· 2025-06-05 07:12
Core Viewpoint - The Beijing Municipal Market Supervision Administration has drafted the "Beijing Offline No-Reason Return Commitment Guidelines (Trial) (Draft for Comments)" to establish a unified guideline for offline no-reason returns, aiming to enhance consumer rights protection and stimulate consumption potential in the capital [2][3]. Group 1: Guidelines and Implementation - The draft consists of 21 articles providing reference for offline retailers to implement no-reason return commitments [3]. - Retailers can decide the types of products eligible for no-reason returns, the applicable scope, return timelines, conditions, and processes based on their actual circumstances [3][4]. - Certain products, such as customized items, food, pharmaceuticals, and personal clothing, are not recommended for inclusion in the no-reason return policy [3][4]. Group 2: Conditions for Returns - Consumers can request a return within the retailer's promised timeframe, presenting a purchase invoice or other proof of purchase [4]. - The definition of "product integrity" includes maintaining original quality and completeness of the product, accessories, and branding [4]. - Opening packaging for inspection does not affect the product's integrity, but excessive use leading to depreciation is considered as affecting integrity [4][5]. Group 3: Return Process and Consumer Obligations - Consumers must return the product along with all accessories, gifts, warranty cards, and packaging; failure to return gifts may require payment of their value [5][6]. - If discounts or promotions were applied using points or coupons, the return must be processed accordingly, with adjustments made based on the original price before discounts [5][6]. Group 4: Consumer Conduct and Rights - The draft specifies that consumers must adhere to good faith principles and cannot exploit the no-reason return policy for personal gain [7]. - Retailers can refuse returns if they can prove malicious behavior by the consumer, such as "fake purchases" or "using before returning" [7]. Group 5: Regulatory Oversight - Local market supervision departments are tasked with guiding and supervising retailers in fulfilling their commitments [8]. - Retailers that withdraw from the no-reason return commitment cannot promote the activity, and those misrepresenting their participation will face legal consequences [8].