中新网太原2月4日电 (记者 杨杰英)"老字号是山西的宝贵财富，推动其守正创新发展，是落实我省'文化 润晋'战略的重要举措。"在山西两会期间，山西省人大代表、山西六味斋控股集团有限公司董事长崔军 提交了《关于支持山西老字号守正创新发展的建议》，为老字号焕新提出系统方案。 除了增量目标，崔军更注重构建长效发展机制。他建议构建包含法规、协调、资金在内的"三位一体"扶 持体系。具体而言，加快推进《山西省老字号保护与发展条例》的立法进程；建立老字号传承创新发展 联席会议制度，形成常态化工作协调机制；设立省级老字号创新发展专项资金，定向用于支持老字号的 文化传承、品牌推广、技术改造与经营环境优化，为其可持续发展提供全方位政策保障。 在开拓市场方面，崔军指出，山西老字号在全国性平台上的声量有待加强。他建议打造本省老字号专属 的展示展销阵地，同时大力鼓励并支持企业积极参与商务部"老字号嘉年华"等重点全国性活动，提升品 牌在全国市场的能见度和影响力。 文化是老字号的核心竞争力。崔军建议通过建立"老字号文化数据库"，系统梳理晋商精神、传统技艺等 文化基因，并实施"老字号新势力"计划。他特别强调要推动"老字号进校园"，通过校企合 ...

Core Insights - The third China Time-honored Brand (Henan) Expo emphasizes the integration of traditional brands with technology and innovation, marking a shift from a focus on heritage to a more modern approach in the health industry [1][2] - The event features a forum aimed at exploring collaborative innovation paths for time-honored brands through a combination of brand recognition, concept operation platforms, and new marketing models [1] Group 1: Event Highlights - The expo included the unveiling of the first concept verification center in the health sector, established in collaboration with a technology trading platform and time-honored brands, showcasing a new paradigm of integrating traditional industries with technological innovation [1] - The forum's agenda was tailored to provide innovative empowerment solutions for local time-honored enterprises, featuring presentations on health technology advancements and new market strategies [2] Group 2: Industry Trends - The need for time-honored brands to adapt to new consumer groups and market demands is emphasized, highlighting that reliance solely on traditional branding is insufficient for growth in the health sector [1] - The concept verification process is identified as a critical initial step for technology transfer, aligning well with the needs of time-honored brands facing new consumer scenarios [2]