Core Insights - The third China Time-honored Brand (Henan) Expo emphasizes the integration of traditional brands with technology and innovation, marking a shift from a focus on heritage to a more modern approach in the health industry [1][2] - The event features a forum aimed at exploring collaborative innovation paths for time-honored brands through a combination of brand recognition, concept operation platforms, and new marketing models [1] Group 1: Event Highlights - The expo included the unveiling of the first concept verification center in the health sector, established in collaboration with a technology trading platform and time-honored brands, showcasing a new paradigm of integrating traditional industries with technological innovation [1] - The forum's agenda was tailored to provide innovative empowerment solutions for local time-honored enterprises, featuring presentations on health technology advancements and new market strategies [2] Group 2: Industry Trends - The need for time-honored brands to adapt to new consumer groups and market demands is emphasized, highlighting that reliance solely on traditional branding is insufficient for growth in the health sector [1] - The concept verification process is identified as a critical initial step for technology transfer, aligning well with the needs of time-honored brands facing new consumer scenarios [2]