Core Viewpoint - Wanda Film has made a strategic investment in Guangzhou Fangtu Technology Co., Ltd.'s interactive entertainment brand "Pailifang," aiming to explore and define a new consumption scenario of "image social new life," marking a deepening of its "super entertainment space" strategy [3][4]. Group 1: Strategic Investment and Market Position - The investment signifies Wanda Film's commitment to enhancing the entertainment experience by creating "portable joyful experiences" for audiences, moving beyond traditional movie viewing [3][4]. - The current consumer market is shifting from functional satisfaction to emotional value pursuit, particularly among Generation Z and younger consumers, with over 90% of "post-00s" showing a strong willingness to pay for experiences [4][5]. - Pailifang has established itself as a leader in the self-service imaging sector, with operations covering over 160 core cities and more than 1,000 devices deployed, serving over 10 million users since its launch in June 2020 [4][5]. Group 2: Competitive Advantages and Technological Edge - Pailifang holds the largest market share in the domestic equipment market and has built solid competitive barriers, including exclusive strategic partnerships with top international IPs and a comprehensive technology system with over 100 national patents [5][6]. - The company's AI image processing technology allows for real-time beautification and lighting optimization, ensuring high-quality imaging for users [5][6]. Group 3: Future Plans and Market Expansion - Pailifang is set to install its devices in Wanda Cinemas nationwide before the 2026 Spring Festival, integrating resources such as movie genes, celebrity artists, and trendy IPs [6][8]. - The initial deployment in Shanghai has already covered key transportation hubs, with expectations of daily exposure reaching millions, and future plans include expanding into first and second-tier city commercial centers and overseas markets [6][8]. - Wanda Film aims to create a new entertainment ecosystem by linking IP, technology, and consumption, enhancing its appeal to younger consumers and solidifying its industry leadership [8].