Core Insights - Montage, a high-end art coating brand, achieved remarkable success in a strategic collaboration with the popular live streaming platform "Jiao Ge Peng You Zhen Hui Xuan," generating a total sales revenue of 863,849 yuan during a 16-hour live event, with over 1.26 million exposures [1] Group 1: Strategic Collaboration and Brand Image - The live streaming event successfully broke the stereotype of art coatings being "high-end and hard to reach," with founder Lv Fangfang personally presenting the products, enhancing brand credibility and relatability [2] - The partnership with "Jiao Ge Peng You" allowed Montage to leverage a top-tier IP, facilitating brand endorsement and traffic generation, addressing the trust issues associated with high-ticket online sales [2] Group 2: Product Differentiation and Consumer Appeal - Montage's sales success is attributed to its clear product differentiation, with the "Oxygen Treasure" series focusing on "healthy living" and offering air purification benefits, while the "Magic Stone" series emphasizes time-saving and customizable home solutions [4] - These two product lines effectively cater to diverse consumer needs, driving sales growth through their combined strengths [4] Group 3: New Media Strategy and Market Transformation - The impressive sales figures reflect Montage's long-term investment in new media and terminal empowerment strategies, establishing a comprehensive new media matrix that includes official accounts, founder IP, group buying accounts, product accounts, and terminal stores [6] - The success of the live event demonstrates a shift in the home improvement industry from traditional channel-driven models to a composite approach that emphasizes brand content, digital channels, and founder IP [6] - Montage plans to continue enhancing its digital infrastructure and replicate the successful experience from the collaboration across its national terminals, aiming for innovation and growth in the new retail era [6] Group 4: Company Overview - Montage is an international brand focused on the research, production, and sales of green, healthy, and environmentally friendly art coatings, known for its artistic, eco-friendly, and functional products [7]

Core Viewpoint - The 27th Guangzhou Building Decoration Expo, the largest and most influential event in the building decoration industry in Asia, will showcase Montaigne's innovative products and concepts under the theme "Transforming Homes with Artistic Coatings" from July 8 to 11, 2025 [2] Group 1: Product Innovations - Highlight 01: The strategic new product "Magic Stone" will be launched, which is the industry's first artistic coating that achieves "no putty, versatile effects," reducing construction time by over 30% [5][8] - Highlight 02: The "Oxygen Treasure 3.0" series introduces high-end functional artistic coatings that generate 3000 to 5000 negative ions per cubic centimeter, replicating the pure breathing experience of a forest [10] - Highlight 03: The "Renewal Coating" professional brand is designed for home space renewal and color change, offering a comprehensive solution for various materials and spaces [12] - Highlight 04: The "Zhen Stone Texture Series" will debut, featuring products that emphasize natural textures and enhanced environmental performance, catering to the aesthetic and ecological needs of commercial and high-end residential spaces [13] Group 2: Business Opportunities - Highlight 05: Montaigne will present a series of attractive cooperation policies and empowerment systems for franchise channels and agents, supporting new entrepreneurial ventures in the evolving decoration market [14][16] Group 3: Event Invitation - The company invites attendees to explore the latest trends and innovative products in artistic coatings at the 27th China Building Expo in Guangzhou, specifically at the Montaigne Art Coating Exhibition Hall [18]