9月29日,国内高端艺术涂料品牌蒙太奇(Montage)与知名直播间"交个朋友真惠选"达成战略合作,举办的 专场直播活动战绩斐然。数据显示,这场长达16小时的直播累计获得126万人次曝光,达成成交额863,849 元,其中高端爆款产品 "氧宝小羊皮"单一品类即斩获超60万元销售额,以卓越的成绩刷新了艺术涂料行业 的直播记录,为家居建材产业的数字化营销转型提供了范本。 MONTAGE 创始人IP+顶流平台,高端产品的破圈之道 本次直播成功打破了艺术涂料"高冷、难触达"的刻板印象。蒙太奇品牌创始人吕芳方女士亲自出镜, 以"总裁"的专业视角解读产品工艺,以"老板娘"的亲和力释放优惠,成功塑造了可信、可感的品牌形象。 与"交个朋友"平台的合作,则是品牌借势顶流IP,实现品牌背书与流量聚变的关键一步。这种"品质专 家"与"信任渠道"的强强联合,有效解决了线上销售高客单价产品的信任难题。 惊人的成交数据背后,是蒙太奇长期布局新媒体、赋能终端战略的集中体现。据悉,蒙太奇艺术涂料已构 建起包括官方账号、创始人IP、团购号、产品号、终端门店在内的新媒体矩阵,通过持续的内容输出,实 现了从品牌曝光、用户教育到引流转化的全链路覆盖 ...

Core Viewpoint - The 27th Guangzhou Building Decoration Expo, the largest and most influential event in the building decoration industry in Asia, will showcase Montaigne's innovative products and concepts under the theme "Transforming Homes with Artistic Coatings" from July 8 to 11, 2025 [2] Group 1: Product Innovations - Highlight 01: The strategic new product "Magic Stone" will be launched, which is the industry's first artistic coating that achieves "no putty, versatile effects," reducing construction time by over 30% [5][8] - Highlight 02: The "Oxygen Treasure 3.0" series introduces high-end functional artistic coatings that generate 3000 to 5000 negative ions per cubic centimeter, replicating the pure breathing experience of a forest [10] - Highlight 03: The "Renewal Coating" professional brand is designed for home space renewal and color change, offering a comprehensive solution for various materials and spaces [12] - Highlight 04: The "Zhen Stone Texture Series" will debut, featuring products that emphasize natural textures and enhanced environmental performance, catering to the aesthetic and ecological needs of commercial and high-end residential spaces [13] Group 2: Business Opportunities - Highlight 05: Montaigne will present a series of attractive cooperation policies and empowerment systems for franchise channels and agents, supporting new entrepreneurial ventures in the evolving decoration market [14][16] Group 3: Event Invitation - The company invites attendees to explore the latest trends and innovative products in artistic coatings at the 27th China Building Expo in Guangzhou, specifically at the Montaigne Art Coating Exhibition Hall [18]