证券研究报告 | 公司点评报告 2025 年 08 月 25 日 途虎-W（09690.HK）25Q2 财报点评 收入稳步增长利润超预期，看好长期盈利增长潜力 途虎养车发布 2025 上半年财报，实现营收 78.8 亿元，同比+10.5%；经调整净 利润 4.1 亿元，同比+14.6%。上半年收入稳健增长，利润超预期，长期看好公 司稳固市场竞争力及盈利增长潜力，维持"强烈推荐"投资评级。 风险提示：宏观经济风险；行业竞争加剧；拓店速度不及预期。 财务数据与估值 1、《途虎-W（09690）24H2 财报点 评—业绩符合预期,看好 25 年收入增 速改善及长期盈利空间》2025-03-23 2、《途虎-W（09690）24H2 前瞻— 定价策略调整下盈利有所承压，看好 长期经营韧性》2025-02-14 3、《途虎-W（09690）—24H1 财报 点评：线下稳步拓店，盈利能力持续 增强》2024-08-28 丁浙川 S1090519070002 dingzhechuan@cmschina.com.cn 李秀敏 S1090520070003 lixiumin1@cmschina.com.cn 胡馨媛 S1090 ...

据证券之星公开数据整理，近期金徽酒(603919)发布2025年中报。根据财报显示，金徽酒营收净利润同 比双双增长。截至本报告期末，公司营业总收入17.59亿元，同比上升0.31%，归母净利润2.98亿元，同 比上升1.12%。按单季度数据看，第二季度营业总收入6.51亿元，同比下降4.02%，第二季度归母净利润 6448.34万元，同比下降12.78%。 本次财报公布的各项数据指标表现尚佳。其中，毛利率65.65%，同比增0.81%，净利率16.51%，同比减 0.93%，销售费用、管理费用、财务费用总计4.88亿元，三费占营收比27.76%，同比减1.4%，每股净资 产6.65元，同比增0.81%，每股经营性现金流0.63元，同比减7.22%，每股收益0.59元，同比增1.72% | 项目 | 2024年中报 | 2025年中报 | 同比增幅 | | --- | --- | --- | --- | | 营业总收入(元) | 17.54亿 | 17.59亿 | 0.31% | | 归母净利润(元) | 2.957 | 2.986Z | 1.12% | | 扣非净利润(元) | 3.02亿 | 2.9亿 | ...

Investment Rating - The report maintains a "Buy" rating for JD Health (06618) [2] Core Insights - JD Health's H1 2025 financial results exceeded expectations, with revenue reaching 35.3 billion RMB, a year-on-year increase of 25%, and adjusted net profit of 3.6 billion RMB, up 35% year-on-year [7] - The growth was driven by increased sales in pharmaceuticals and digital marketing, along with an improvement in gross margin [7] - The company has strengthened its ecosystem in healthcare services and upgraded its AI products for both consumer and business segments [7] - Revenue forecasts for 2025-2027 have been revised upward due to strong performance in pharmaceutical and health product sales, with projected revenues of 70.1 billion, 81.3 billion, and 91.0 billion RMB respectively [7] Financial Data and Profit Forecast - Revenue projections for JD Health are as follows: - 2023: 53.53 billion RMB - 2024: 58.16 billion RMB - 2025E: 70.09 billion RMB - 2026E: 81.35 billion RMB - 2027E: 91.02 billion RMB - The expected growth rates for these years are 15%, 9%, 21%, 16%, and 12% respectively [6][8] - Adjusted net profit forecasts are as follows: - 2025E: 4.23 billion RMB - 2026E: 5.09 billion RMB - 2027E: 5.93 billion RMB [6][8]

Core Insights - The hotel booking market is undergoing a digital transformation driven by live streaming, enhancing user experience and providing new growth opportunities for the hotel industry [1][2] Group 1: Live Streaming as a Booking Tool - Consumers are increasingly using e-commerce platforms' short videos and live streams to view hotel types, prices, and availability, allowing for flexible booking [2] - Major hotel chains like Huazhu and Shoulv Rujia are establishing live streaming accounts to offer diverse products such as membership packages and customized discounts, creating a seamless online and offline sales loop [2] - By the end of 2024, the number of hotel stores and total room capacity in China is expected to reach historical highs, although the average occupancy rate is declining, indicating intensified competition [2] Group 2: Reducing Information Anxiety - "Professional live streaming" featuring front desk staff provides real-time, detailed explanations of room types and services, significantly reducing consumer booking concerns [4][5] - The use of live streaming has led to a 30% reduction in order cancellation rates, as consumers build trust through visual confirmation of services [5] Group 3: Digital Ecosystem Construction - Live streaming is reshaping the communication between hotels and consumers, moving the industry from price competition to a service experience-focused competition [7] - The integration of live streaming into hotel operations allows for better demand forecasting and inventory management, enhancing supply chain coordination [8] Group 4: Future Trends - Experts predict that hotel live streaming will evolve into "content groupization," utilizing AR and VR technologies to enhance brand storytelling and experiential value [8] - The competition in the hotel market will shift from traditional location and star ratings to a focus on content production and data operational capabilities [8]

Market Overview - The outbound call system platform market is experiencing significant growth, driven by advancements in AI, NLP, ML, and automation technologies. The global smart call service platform market is projected to grow from $2.1 billion in 2022 to $3.22 billion in 2024, with a compound annual growth rate (CAGR) of 23.8% [2] - In China, the market for AI-based smart call service platforms is expected to increase from 1.83 billion yuan in 2022 to 3.03 billion yuan in 2024, accounting for approximately 24% of the global market. By 2025, the domestic smart outbound system market is anticipated to reach 18 billion yuan, with a CAGR of about 20% [2] Industry Applications - The outbound call system platform is widely applied across various sectors, including finance, e-commerce, healthcare, logistics, education, and more. In finance, it is used for customer loan follow-ups and product recommendations, while in e-commerce, it aids in order confirmations and customer satisfaction surveys [3] Development Trends - AI voice interaction has evolved significantly, moving beyond basic voice broadcasting to advanced AI voice engines capable of recognizing dialects and adjusting strategies based on customer emotions. For instance, a voice outbound system developed by Heliyijie achieved a conversation naturalness score of 98.7% at the 2024 International AI Summit, enhancing conversion rates by over 45% [5] - Big data is driving precise outbound calling, allowing systems to create comprehensive customer profiles and predict optimal contact times. For example, a bank's targeted outbound call strategy increased success rates by 3.2 times compared to random dialing [6] - Real-time decision-making and adaptive optimization are becoming integral to outbound call systems, enabling them to dynamically adjust strategies based on customer interactions. A retail client of Heliyijie saw a 37% reduction in hang-up rates within three months due to continuous optimization of call scripts [8] Compliance and Privacy Protection - With the enhancement of regulations like the Personal Information Protection Law, outbound call systems are embedding compliance and privacy protection into their technology. AI can automatically verify customer consent and anonymize sensitive information, making compliance a core competitive advantage for businesses [9]

Group 1 - The core viewpoint of the news is that 58 star-rated and green hotels in Nanjing have collectively entered the Fliggy and JD platforms to enhance their online and offline customer channels, aiming to boost the hotel industry's performance [1] - Nanjing's star-rated hotels achieved the highest occupancy rate in the province during the first half of the year, with an average room occupancy rate of 60.2%, exceeding the provincial average by 12.76 percentage points [2] - The collaboration with Fliggy and JD is expected to provide differentiated support for Nanjing's hotel industry, leveraging Fliggy's global resources for overseas distribution and JD's exclusive marketing resources for corporate travel and employee benefits [1][2] Group 2 - The partnership is anticipated to significantly benefit hotels by broadening customer sources and enhancing visibility among younger demographics through digital services [2] - As part of the initiative, 61 star-rated and green hotels have also entered Douyin live streaming, generating revenue of 16.97 million yuan since January 1, with 24 new entrants contributing to this figure [2] - Additionally, 86 hotels have joined Meituan, achieving a total transaction volume of 52.94 million yuan by the end of July [2]

Core Viewpoint - The collaboration between Focus Media and Alipay to create the "Tap to Grab Red Packet" innovative model is rapidly expanding across over 20 cities in China, leveraging digitalization and cash rewards to enhance consumer engagement and brand marketing effectiveness [1][4]. Group 1: Consumer Experience - The model offers a simple and secure participation experience for consumers, facilitating brand traffic by allowing users to unlock their phones and tap near elevator posters to receive cash red packets or brand coupons without the need for scanning or inputting information [2][4]. - The technology ensures safety by requiring both phone unlocking and proximity to the blue circle, eliminating payment risks, and Alipay's commitment to compensation enhances consumer trust [2][4]. Group 2: Brand Engagement and Marketing Effectiveness - Focus Media's extensive network of 3 million elevator points and Alipay's digital capabilities create a complete link from exposure to conversion for brands [5]. - The "Tap to Grab Red Packet" model enables brands to track real-time data and optimize marketing strategies based on consumer behavior, enhancing targeting and improving return on investment [6][8]. - For instance, Suntory's campaign in Shanghai and Hangzhou saw a 65% increase in daily active rates, with significant improvements in coupon redemption and product sales, demonstrating effective targeting of young consumers [6]. Group 3: Ecosystem and Market Impact - The new interaction method of "Tap to Grab" builds a "technology innovation + scene penetration" ecosystem, activating urban consumption potential and enhancing online-offline synergy for businesses [8]. - The evolution from passive viewing to active engagement in elevator advertising aligns with national policies to expand domestic demand, creating a scale effect from dispersed consumer needs [8]. - This model not only transforms the advertising-to-conversion process but also redefines the commercial value of offline scenarios, providing a new paradigm for brand digital operations [8].

Group 1 - The core initiative is the "Hong Kong · Myriad" city branding project, launched by the Hong Kong Tourism Board in collaboration with Tencent WeChat, aimed at exploring new tourism experiences in Hong Kong and deepening cultural integration within the Greater Bay Area [2][3] - The event gathered over a hundred video creators, celebrities, and cultural tourism experts to promote Hong Kong's diverse cultural identity and enhance the city's tourism experience [2] - The Hong Kong Tourism Board emphasizes that personal experience is the most effective way to promote tourism, aiming to inspire video creators to produce engaging content that resonates with millions of viewers globally [2] Group 2 - The Deputy Executive Director of the Hong Kong Tourism Board highlighted that tourism development in Hong Kong is not only about its own growth but also about the new role assigned to it by the nation, linking it to the development of the Greater Bay Area [3] - The Tourism Board has been leveraging social media and digital tools to actively promote Hong Kong's rich cultural resources, transforming local culture into vibrant city branding [3] - A short video campaign titled "Unlocking the N Faces of Hong Kong" was launched on July 31, inviting creators to narrate diverse stories about Hong Kong, with the campaign running until September 30 [3]

Core Viewpoint - Hisense Home Appliances is experiencing a slowdown in growth despite still achieving revenue and profit increases, indicating a potential shift in company strategy following recent executive changes [2][3][4]. Financial Performance - In the first half of 2025, Hisense Home Appliances reported revenue of 49.34 billion yuan, a year-on-year increase of 1.44%, and a net profit attributable to shareholders of 2.08 billion yuan, up 3.01% [3][4][5]. - The company's revenue growth has slowed compared to previous years, where 2024 saw an 8.35% increase in revenue and a 17.99% increase in net profit [5]. - The gross profit margin decreased slightly to 22.66%, down 0.01 percentage points [6]. Market Dynamics - The domestic central air conditioning market saw a significant decline of 15.9%, while the home air conditioning market retail sales increased by 24.9% [6]. - Hisense's domestic revenue experienced a slight decline of 0.06%, attributed to the downturn in the central air conditioning market [6]. Business Segments - The HVAC segment remains the largest for Hisense, with revenue growth of 4.07% to 23.69 billion yuan, accounting for 48.02% of total revenue [7]. - Internationally, Hisense's overseas revenue grew by 1.35%, with notable increases in the European market, where revenue rose by 22.7% [8]. Executive Changes - Recent executive changes include the appointment of Gao Yuling as president and the election of Yin Bitong as a representative director, indicating a potential strategic shift [2][9]. - Yin Bitong, previously a vice president at Midea Group, is recognized for his transformative leadership, which may enhance Hisense's operational capabilities [9][10]. - Fang Xueyu, with extensive experience in international markets, has been nominated as an executive director, reflecting Hisense's focus on expanding its global presence [10].

Core Viewpoint - The rapid development of the internet is driving the transformation of the liquor industry towards digital marketing, marking the entry into the "experience economy" era, where companies must leverage technology and culture to reshape relationships with consumers [1] Group 1: Innovative Marketing Strategies - Shanxi Fenjiu launched the first "3D" marketing advertisement in the liquor industry on JD.com, allowing consumers to view the product in detail and from different angles [2] - Wuliangye introduced a "digital wine certificate" to ensure product authenticity through blockchain technology, with over 68,000 digital certificates created and a repurchase rate of 26.1% [2] - Yanghe launched three cultural liquor products targeting specific consumer groups, demonstrating a shift towards "precision marketing" [3] Group 2: Changing Consumer Demographics - The China Alcoholic Drinks Association reported a decline in consumption among older generations, with younger consumers (born between 1985-1994 and post-1995) becoming the main growth drivers in the liquor market [4] - Companies are adapting their marketing strategies to engage younger consumers, moving from traditional advertising to interactive and participatory marketing approaches [4][5] Group 3: Digital Transformation and Experience - The liquor industry is experiencing a profound transformation driven by digitalization, moving from traditional sales models to innovative consumer experiences [8] - Companies are increasingly utilizing technologies like VR and AR to create immersive product experiences, enhancing consumer engagement and conversion rates [7][8] - The next growth phase for online marketing in the liquor industry is expected to focus on social e-commerce, leveraging platforms like WeChat and Douyin for brand awareness and sales [7] Group 4: Future Directions - The future of liquor marketing is anticipated to evolve towards "intelligent + experiential" strategies, integrating AI for personalized marketing and enhancing consumer experiences through technology [8]