Core Insights - The success of a brand in the Chinese beverage market is determined by its foundational strength and ability to illuminate new paths for successors, as demonstrated by Mingren Soda Water's journey over 21 years [1] Category Breakthrough - Mingren Soda Water has effectively transformed the concept of "granularity" into "necessity" by addressing the unmet needs in specific consumption scenarios, particularly in relation to its alkaline properties that can neutralize stomach acid, targeting high-frequency occasions like drinking before and after alcohol [3][4] - The brand has expanded its market reach by introducing a no-sugar soda water for teenagers, "Blue BUFF," which meets the health needs of young consumers and transitions soda water from a traditional market to a health drink for all age groups [4] Market Penetration - Mingren has successfully shifted consumer perception from viewing its products as optional to essential by creating a strong mental association with specific consumption scenarios, utilizing strategies like terminal displays and recommendations at drinking occasions [6][7] - The brand's dual-scene deep operation strategy has established a robust mental barrier, ensuring that consumer demand is triggered by specific scenarios linked to Mingren [7] System Expansion - In a market where many brands struggle with short-lived products, Mingren has built a comprehensive operational system that emphasizes product matrix, technological support, and channel collaboration, enabling sustainable growth [10] - The company leverages its pharmaceutical background to enhance its technological competitiveness, establishing research bases and laboratories to ensure seamless integration of market insights and product development [11] - Mingren has developed a clear product matrix that includes a flagship soda water and various health-oriented products, addressing diverse consumer needs across different channels [13] Value Elevation - As a leading brand, Mingren has taken on the role of a category co-builder, collaborating with research institutions to establish technical standards for soda water, thereby addressing market chaos caused by a lack of standards [15][17] - The company shares its technological advancements with the industry, lowering innovation barriers for smaller enterprises and fostering a collaborative environment [18] - Mingren aims to broaden consumer understanding of soda water, promoting it as a daily health beverage rather than just a drink for alcohol consumption, thus expanding the market potential for the entire category [19]