Core Insights - The event "99 Fun Festival" organized by Quzhi Group in Shanghai showcases its advancements in AI interactive marketing, emphasizing the transition from "AI + Marketing" to "AI + Consumer Scenarios" [1][4] Group 1: AI Interactive Technology - Quzhi Group has upgraded its AI interactive terminals, integrating a self-developed "AI-OMNI multi-modal neural integrated collaborative engine" that enhances user interaction through gesture recognition, environmental data adjustment, and scent release [2][4] - The terminals function as mini AI marketing laboratories, collecting and analyzing user behavior in real-time to optimize brand strategies [2][4] Group 2: Marketing Revenue Growth - The "99 Fun Festival" has become a significant platform for brand collaborative marketing, with participation from numerous new consumer brands, leading to a marketing revenue increase of over 35% year-on-year [4][5] - The high-margin value-added marketing services, including AI customized interactive marketing and data strategies, saw a revenue growth of 63.1% year-on-year, becoming a core growth engine for the company [5] Group 3: Global Expansion and Future Plans - Quzhi Group is piloting an "AI indoor entertainment space" in Dubai, integrating AI interaction and immersive entertainment experiences, marking a step in its "AI + Entertainment" overseas strategy [7] - The company plans to increase investment in AI research and development to expand "AI + Consumer Scenarios" from isolated breakthroughs to comprehensive collaboration for diversified growth [7]