Investment Rating - The report indicates a positive investment outlook for the mosquito net industry, projecting a market size growth from 80 billion yuan in 2024 to 105.7 billion yuan by 2025, reflecting a compound annual growth rate (CAGR) of 5.6% [5][4]. Core Insights - The mosquito net industry in China is driven by technological innovation and environmental upgrades, transitioning towards a high-value market with increasing consumer demand for quality sleep products [5][4]. - The industry is experiencing a shift from traditional home goods to high-value health management products, influenced by rising rental demands and the growing sleep economy [5][4]. Industry Development Environment - **Policy Environment**: Continuous government support is pushing the industry towards high-end, smart, and eco-friendly transformations [4][28]. - **Market Environment**: The mosquito net sector is affected by the overall fluctuations in the home textile industry, with revenue growth observed since 2024 due to supportive policies, despite significant profit declines due to high raw material costs and intensified competition [4][29]. Key Players and Competitive Landscape - Major participants include established home textile companies like Mercury and Fuanna, which leverage brand strength and distribution channels to meet basic demand, while innovative brands like Meiduojia focus on material upgrades and functional innovations [5][47]. - The competitive landscape shows that brands like Meiduojia achieve significant premium pricing through high safety standards and innovative designs, leading the industry [5][5]. Market Size and Growth Drivers - The mosquito net market is expected to grow from 80 billion yuan in 2024 to 105.7 billion yuan by 2025, driven by increased consumer focus on sleep quality and the rise of the sleep economy [5][4]. - Factors contributing to this growth include the increasing demand for rental housing and the transformation of mosquito nets into high-value health management products [5][4]. Industry Chain Analysis - The industry chain consists of upstream suppliers of materials (natural and chemical fibers), midstream manufacturers (including traditional and innovative brands), and downstream sales channels (both online and offline) [5][34]. - The supply of raw materials is stable, with a notable increase in the production of recycled fibers, supporting the industry's shift towards sustainability [5][36]. Upstream Analysis - The primary materials for mosquito nets include cotton and polyester, with China's fiber production ensuring a steady supply for manufacturing [5][36]. - The report highlights a significant increase in the production of chemical fibers, which is expected to enhance the industry's capacity for high-performance mosquito nets [5][38]. Midstream Analysis - Major home textile companies are focusing on product innovation, emphasizing material upgrades and functional enhancements to meet diverse consumer needs [5][47]. - The competitive dynamics reveal that established brands are expanding their product lines to include various designs and functionalities, catering to different market segments [5][49].