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重塑价值链、定义新规则的全局之争时代已来——科尔尼全球食品行业发展报告
科尔尼管理咨询· 2025-08-22 10:42
Core Insights - The global food system is undergoing a transformation driven by three disruptive forces: consumer demand, supply chain pressures, and technological breakthroughs [2][3] - Leaders in the food and agriculture sectors are redesigning operations around speed, resilience, and precision, focusing on three growth engines: automation and data integration, regional production and flexible sourcing, and consumer-centric product innovation [2][3] Consumer Trends - Consumer preferences are shifting towards health, value, and sustainability, with millennials and Gen Z prioritizing health food spending even during economic downturns [3][8] - The rise of private labels is evident, with 68% of American consumers opting for them as a response to inflation [3][40] Supply Chain Dynamics - The food and agriculture value chain is under pressure, with significant increases in input costs since 2020: fertilizers up 78% and pesticides up 66% [3][19] - Companies are investing in local production to enhance supply chain resilience and meet consumer demands for transparency and traceability [10][19] Technological Innovations - Precision agriculture has led to a 76% reduction in herbicide costs, while automation in the restaurant industry could handle 50% of tasks [2][22][40] - AI and biotechnology are transforming every segment of the value chain, from farm inputs to retail execution [2][12] Value Chain Transformation - The food and agriculture industry is experiencing deep value chain transformations, with companies focusing on cross-industry integration and local sourcing to meet consumer expectations [10][33] - Data-driven traceability systems are being implemented to ensure food safety and quality, thereby enhancing consumer trust [10][33] Regional Insights - North America is leveraging technology to address labor costs, with over 50% of farms adopting automation tools [44][46] - South America is advancing regenerative agriculture practices, with over 80% of farmland in Argentina, Paraguay, and Uruguay using no-till farming [47] - Europe is facing regulatory pressures that are driving innovation, with a goal to convert 25% of farmland to organic by 2030 [48] - The Middle East and Africa are focusing on local food production to combat climate vulnerability, while the Asia-Pacific region is rapidly adopting high-tech agricultural practices [49][50] Future Outlook - Companies that can quickly adapt to these changes and leverage regional innovations will establish sustainable competitive advantages [53] - The key question for businesses is not whether to invest in automation and new supply chain models, but how to act swiftly and which combinations best suit their operations [53]