Core Insights - The shirt industry is evolving from basic mass consumption to a focus on technology, personalization, and sustainability, driven by economic development and changing consumer preferences [5][4]. Industry Overview - The shirt industry can be categorized by gender and age, including men's, women's, and children's shirts, with men's shirts being a classic wardrobe staple suitable for various occasions [3][7]. - Men's shirts are classified into formal, casual, business casual, and functional categories, reflecting their versatility [3][7]. Market Size - The market size for shirts in China is projected to reach 1.1 trillion yuan in 2024, with men's shirts accounting for approximately 649 billion yuan. By 2025, the market is expected to grow to 1.15 trillion yuan, with men's shirts reaching about 678.5 billion yuan [4][5]. Industry Development - The men's shirt industry has undergone significant evolution, transitioning from practical undergarments to essential wardrobe items, influenced by textile technology, social culture, and fashion trends. The development phases include initial growth (1950s-1980s), rapid expansion (1990s), brand and premiumization (2000s-2010s), and diversification and personalization (2020s-present) [9][10]. Competitive Landscape - The Chinese men's shirt market exhibits a "pyramid" structure, with high-end markets dominated by custom brands, mid-range business markets controlled by traditional brands like Youngor, and intense competition in the mass market from brands like HLA and Uniqlo. Future differentiation will rely on design and technological fabrics [4][5]. Trends and Innovations - There is a growing demand for high-quality, diverse, and eco-friendly men's shirts, reflecting a shift in consumer expectations towards comfort, style, and sustainability [4][5]. - Patent technology plays a crucial role in the high-end shirt segment, serving as a key competitive advantage and driving industry growth, with 27 patents recorded in the men's shirt sector from 2015 to 2024 [4].