Group 1 - The core idea of the article is the rapid expansion of the "accompanying play" economy, which has emerged from the popularity of "script murder" games, now extending to activities like mountain climbing and skiing, highlighting its commercial potential and consumer demographics [1] - The emergence of new gameplay, such as romantic-themed scripts, has led to the birth of the "romantic accompaniment" business, indicating a diversification in the types of emotional value services offered [1] - There is a growing interest in understanding the commercial potential of emotional value services and identifying which consumer segments are willing to pay for these experiences [1]