Core Insights - The article highlights the efforts of a post-85s inheritor of intangible cultural heritage, Li Lu, in revitalizing traditional craftsmanship through innovative approaches [2] Group 1: Innovation in Traditional Craft - Li Lu has optimized raw material ratios and integrated urban landmark designs into traditional products, enhancing their appeal [2] - The development of cultural and creative derivatives, along with intangible cultural heritage educational courses, has transformed century-old techniques into a tangible urban cultural brand [2] Group 2: Cultural Preservation - The article features the introduction of a nearly lost folk pastry, "Lushi Renren Mama," to tourists, showcasing the importance of preserving and promoting local culinary traditions [2]