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泳池机器人欧洲卖爆,中国造“收割”海外园林……老外购物车里藏着外贸生意经
Yang Zi Wan Bao Wang· 2025-09-23 07:20
Group 1: Market Trends - Pool robots have emerged as a rapidly growing category in cross-border e-commerce, following the popularity of floor and lawn cleaning robots [2][3] - There are over 28 million private pools globally, with nearly half still relying on manual cleaning, indicating a significant market opportunity for automated solutions [3] - The demand for automated cleaning devices is shifting from optional to a necessity for middle-class families in Europe and the US [3] Group 2: Product Performance - Seauto, a leading brand in pool robots, has reported that over 70% of its orders come from AliExpress, highlighting the platform's role in international sales [2] - Anker's new lawn mowing robot achieved over $10,000 in sales in Germany within a week of its launch on AliExpress, showcasing the strong demand for garden tools [4] - The Magcubic projector has entered the global top ten in sales volume, achieving nearly $10 million in monthly sales on AliExpress, reflecting the success of Chinese brands in the consumer electronics market [9][12] Group 3: Strategic Initiatives - AliExpress has launched the "Super Brand Outbound Plan" to recruit well-known brands, aiming to enhance brand presence in key markets with lower costs [13] - The number of brands on the AliExpress platform increased by 70% year-on-year in the first half of the year, with over 500 brands doubling their sales [13] - The platform's focus on brand development aims to differentiate itself from competitors by enhancing localized operations and service capabilities in mature markets [13]