Group 1 - Japanese local governments express frustration over the consumption pattern of South Korean golfers, who focus solely on golfing without engaging in local tourism [1] - Ibaraki Prefecture, which has 114 golf courses, has invested resources to attract golf tourists, hoping for additional tourism spending from South Korean visitors [1] - A significant majority of South Korean golfers, approximately 90%, visit Japan exclusively for golfing, lacking the "golf + tourism" consumption habit that local governments desire [1] Group 2 - A golf resort in Kyushu designed a sightseeing itinerary for long-staying South Korean golfers, but the project was canceled due to lack of interest [2] - There are notable regional differences in Japan; Ibaraki focuses on "golf hotels," while regions like Ehime have better connectivity between airports, cities, and golf courses, facilitating tourism spending [2] - The number of park golf users in South Korea has surged from 40,000 in 2020 to 220,000 currently, indicating a growing trend among the elderly population [2] - South Korean golf tourists are increasingly attracted to neighboring destinations like China due to competitive pricing, amenities, and flexible itineraries [2]

Core Viewpoint - South Korean golf enthusiasts are increasingly choosing China as a prime destination for overseas golf, driven by favorable visa policies, cost-effectiveness, and upgraded golf course facilities [1][2][3] Visa and Travel Policies - China has extended its short-term visa exemption policy for passport holders from 45 countries, including South Korea, for another year, enhancing travel convenience [2] - The number of inbound tourists to China has surged over 100% year-on-year, with many opting for themed travel experiences, particularly golf [2] Growth in Golf Tourism - The interest in "golf tourism" among South Korean golfers is rising, with nearly two-thirds having played golf abroad [2] - South Korean overseas golf bookings increased by 62% last year, with China showing a remarkable growth rate of approximately 600% [3] Market Dynamics - The number of South Korean tourists visiting China for golf has increased by about 56% from November to June following the introduction of the visa exemption policy [3] - In the first ten months of this year, the Yancheng Yawoo Golf Club in Jiangsu received 12,079 South Korean tourists, marking a 427.01% increase [4][6] Competitive Advantages of Chinese Golf Courses - Chinese golf courses are perceived as more cost-effective compared to South Korean counterparts, with significant price differences for playing rounds [9] - The quality and environment of Chinese golf courses are also appealing, with many being rated on par with top South Korean courses [9] Service Enhancements - Chinese golf clubs are improving their services to attract South Korean tourists, including hiring Korean-speaking staff and offering Korean cuisine [9][10] - The introduction of competitive golf packages, such as the Qingdao "5 days 4 nights, 72 holes" deal, is putting pressure on South Korean golf courses [8] Broader Tourism Trends - The trend of South Koreans traveling to China for golf reflects a broader shift towards themed and specialized tourism experiences [10] - Other sports tourism, such as skiing, is also gaining traction among international visitors to China, supported by improved infrastructure and services [11]

Core Viewpoint - The article discusses the increasing trend of South Koreans traveling to Yancheng, China, particularly for golf, highlighting the affordability and quality of the experience compared to domestic options in South Korea [3][8]. Group 1: Travel and Tourism - South Koreans are flocking to Yancheng, Jiangsu Province, for a four-day golf trip, enjoying activities like golfing on 18 greens and watching performances by red-crowned cranes, all for under 10,000 KRW [6][12]. - The Yancheng golf experience is appealing due to its high cost-performance ratio, attracting 3,700 South Korean visitors in the first quarter, which is significant compared to the average of 5,000 total visitors for many domestic golf clubs [7][13]. - Yancheng's geographical advantages include direct flights from Seoul, making it more accessible than some domestic destinations within South Korea [9][11]. Group 2: Economic Factors - The article notes that South Korea's middle class faces high consumption pressures, prompting them to seek more affordable leisure options abroad, with China being a prime destination [16][17]. - Yancheng has established strong ties with South Korea, with over 100 billion USD in investments from Korean companies, making it a significant economic partner [11]. Group 3: Golf Industry Insights - Golf is considered a sport for the wealthy in China, while in South Korea, a significant portion of the population engages in golf, leading to a demand for affordable outdoor golf experiences [12][14]. - The unique features of the golf course on Sheyang Island, including its challenging layout and well-maintained greens, contribute to its attractiveness for South Korean golfers [13][14].