Core Insights - The event "Beyond Excellence" held in Changsha from August 11-13 focused on exploring new paths for the high-end custom home market, gathering industry experts and leaders from Mag's elite custom alliance [1] Group 1: Strategic Direction - Chairman Tang Bin emphasized the need for Mag to be a market disruptor by establishing a dual-brand strategy with MAG-G and Mag Custom, aiming to become a leading brand in China's high-end custom home sector [2] - By 2025, Mag plans to deepen its designer network, focus on high-end residential clients, and enhance its industry position while improving product quality and delivery capabilities [2] Group 2: Market Trends - Vice President Sun Chaohua analyzed the current market trends, highlighting the clear differentiation in the home furnishing sector and the increasing survival crisis, with key strategies including brand elevation and channel expansion [3] - Mag aims to provide a comprehensive solution with a "master design + full-package product" approach, particularly in the custom field, to attract high-net-worth clients [3] Group 3: Product Development - The importance of product as a core foundation for business growth was reiterated, with a focus on upgrading product craftsmanship, color trends, material applications, and design to enhance brand competitiveness [4] Group 4: Practical Empowerment - The event featured successful dealers sharing strategies for high-end residential marketing, focusing on four core topics: marketing, design, service, and channel management [5] - The "Golden Case Award" competition showcased innovative strategies among dealers, highlighting the brand's vibrant terminal ecosystem [5] Group 5: Expert Insights - Marketing expert Gao Lulu provided insights on product value creation and marketing upgrades to enhance terminal competitiveness and address sales challenges [6] - The event concluded with a renewed commitment to collaboration with dealer partners in the high-end custom sector, aiming to write a new chapter in the industry [6]