2025年，家居行业迈入深度变革周期，皮阿诺以产品、渠道、品牌、服务四维引擎协同发力，持续深化 高端定制家居战略布局，通过一系列标志性突破与成果落地，构筑起鲜明的品牌竞争壁垒，在行业浪潮 中实现从追随者到引领者的跨越。 产品创新：设计赋能 斩获全球殊荣 皮阿诺始终以设计为核心竞争力，持续探索高端定制边界。2 月，新品梦华、帕尔曼、峪等系列凭借卓 越的创新理念、美学表达与精湛工艺，接连斩获缪斯设计奖、德国设计奖、法国设计奖、CMF 设计奖 等多项国际殊荣，彰显全球认可的产品实力；8 月，品牌携手 WJID 维几设计黄全、中国美术学院教授 成朝晖、艺术家汪宸亦等国内外知名设计师，联合打造收藏级大师臻作系列，展现高端定制领域的前瞻 探索；4 月，旗下专业电竞房品牌「燃刻电竞房」首发，以独创设计、场景融合与跨界联动优势，荣获 新华网 "好物甄选 优选品牌 / 产品" 认证，并整合 B 站、京东 MALL 等资源，实现从产品销售到生活方 式解决方案的升级。 渠道拓展：双线发力 深耕全球市场 皮阿诺在渠道布局上国内国际同步突破，持续拓宽发展空间。4 月与 10 月，品牌连续亮相春、秋两季 广交会，以 "工程橱柜解决方案" ...

Core Insights - The event "Beyond Excellence" held in Changsha from August 11-13 focused on exploring new paths for the high-end custom home market, gathering industry experts and leaders from Mag's elite custom alliance [1] Group 1: Strategic Direction - Chairman Tang Bin emphasized the need for Mag to be a market disruptor by establishing a dual-brand strategy with MAG-G and Mag Custom, aiming to become a leading brand in China's high-end custom home sector [2] - By 2025, Mag plans to deepen its designer network, focus on high-end residential clients, and enhance its industry position while improving product quality and delivery capabilities [2] Group 2: Market Trends - Vice President Sun Chaohua analyzed the current market trends, highlighting the clear differentiation in the home furnishing sector and the increasing survival crisis, with key strategies including brand elevation and channel expansion [3] - Mag aims to provide a comprehensive solution with a "master design + full-package product" approach, particularly in the custom field, to attract high-net-worth clients [3] Group 3: Product Development - The importance of product as a core foundation for business growth was reiterated, with a focus on upgrading product craftsmanship, color trends, material applications, and design to enhance brand competitiveness [4] Group 4: Practical Empowerment - The event featured successful dealers sharing strategies for high-end residential marketing, focusing on four core topics: marketing, design, service, and channel management [5] - The "Golden Case Award" competition showcased innovative strategies among dealers, highlighting the brand's vibrant terminal ecosystem [5] Group 5: Expert Insights - Marketing expert Gao Lulu provided insights on product value creation and marketing upgrades to enhance terminal competitiveness and address sales challenges [6] - The event concluded with a renewed commitment to collaboration with dealer partners in the high-end custom sector, aiming to write a new chapter in the industry [6]