Workflow
Automobile Dealers
icon
Search documents
拿到比亚迪投资、两年狂开100家店,这家4S集团靠一场“豪赌”扭亏为盈?
Xin Lang Cai Jing· 2025-10-27 01:30
Core Insights - BYD has strategically invested in Harmony Auto's overseas electric vehicle platform, iCar Group, acquiring a 10% stake for $40 million, which strengthens their partnership and aims to enhance market competitiveness in overseas markets [1][2][11] - Harmony Auto has been expanding its presence in the electric vehicle sector since 2015 and is now focusing on international markets, particularly in Asia and Europe, to create a second growth curve [2][8] - The investment from BYD reflects a deeper capital connection and aims to leverage BYD's technology and brand influence to solidify Harmony Auto's position in the overseas electric vehicle market [2][12] Investment and Financial Strategy - Prior to BYD's investment, Harmony Auto had already sold 45% of its stake in iCar Group to Epower Global Limited for 330 million yuan, which helped alleviate financial risks by offsetting debts [3][5] - Harmony Auto's stock price surged after announcing the strategic investment, indicating positive market sentiment towards the transaction [3] - The overseas operations of iCar Group have been rapidly expanding, with 40 4S centers and 36 showrooms established across various regions, contributing significantly to Harmony Auto's revenue growth [3][8] Performance Metrics - In the first half of 2025, Harmony Auto reported a 29.1% increase in revenue, with new car sales growing by 36.7%, and a significant improvement in gross profit and net profit margins [6][7] - The overseas market has become a primary revenue source for Harmony Auto, with sales from international markets accounting for 51.3% of total sales [6][8] - Despite the growth, iCar Group has not yet turned a profit, with reported revenues of 0.16 billion yuan and 19.35 billion yuan for 2023 and 2024, respectively, alongside net losses [9][10] Market Dynamics - The partnership between BYD and Harmony Auto is seen as a strategic move to navigate the challenges of the competitive automotive market, particularly in the context of price wars and declining margins in key markets [5][15] - The shift towards an agency model in the automotive industry is noted, where manufacturers retain more control over sales channels, potentially impacting the profitability of traditional dealership models [15] - Analysts predict that BYD's export sales could reach 1 million units by 2025, with iCar Group expected to contribute 7-8% of that volume, indicating a positive outlook for future growth [9][10]