Core Viewpoint - The article emphasizes that desserts in France are not merely about taste but are part of a comprehensive "aesthetic system," with "JOJO & CO Pâtisserie" exemplifying this philosophy through its approach to dessert making and presentation [1][3]. Group 1: Concept and Philosophy - "JOJO & CO Pâtisserie" is characterized by a lack of extravagant displays and social media-driven aesthetics, yet it attracts long queues, indicating its strong appeal [3]. - The founder, Johanna Roques, transitioned from television to pastry, emphasizing a practical approach by initially selling desserts at a local market, which helped establish a grounded understanding of dessert quality [5][14]. - The shop's design is simple and serene, focusing on an open kitchen and natural light, creating a warm atmosphere for customers [5][14]. Group 2: Dessert Characteristics - The desserts at "JOJO & CO" do not prioritize visual extravagance or unique shapes but instead focus on achieving a balanced and mature flavor profile, with careful control over the proportions of crust, filling, and fruit [8][11]. - Each dessert reflects seasonal changes, featuring different fruit combinations and flavor structures, ensuring that every bite offers a unique experience [11][14]. - The shop does not rely on a single signature dessert but instead offers a rotating selection that captures the essence of the season [11][14]. Group 3: Customer Experience - "JOJO & CO" positions itself not just as a dessert destination but as a place for casual coffee or brunch, integrating desserts into everyday life rather than treating them as ceremonial items [14]. - This approach allows the shop to maintain its identity and aesthetic consistency, regardless of changing trends in the dessert industry [14]. Group 4: Notable Desserts - The article highlights several signature desserts, such as the "Madame Rêve" mango cherry tart, which features a three-layer structure combining mango, cherry green tea mousse, and almond crust [18]. - Other notable items include the "Hazelnut Grapefruit King Cake," "Sesame Delight," and "Chocolate Light," each showcasing unique flavor combinations and textures [20][28][36].

Core Insights - BackWerk (BW) is a successful self-service bakery and light meal chain in Europe, known for its efficient and quick service model that caters to the fast-paced lifestyle of consumers [1][3][6] Group 1: Business Model and Strategy - BW transformed traditional bakeries into a self-service model, eliminating the need for wait staff and allowing customers to quickly grab items and check out [6][7] - The brand focuses on reducing consumer friction, emphasizing a retail system approach rather than a creative-driven bakery model [8][10] - BW's product offerings are designed for stability and efficiency, avoiding reliance on "star products" to drive growth [15][17] Group 2: Product and Consumer Behavior - BW aims for all products to perform consistently rather than depending on a few bestsellers, promoting a daily bakery concept that encourages habitual purchases [22][19] - The products are characterized by clear flavors, friendly shapes, and highly standardized production processes, ensuring ease of consumption [20][31] - BW's strategy is to create a seamless experience for consumers, focusing on convenience rather than culinary innovation [40][42] Group 3: Expansion and Franchise Model - BW's expansion relies on a replicable business model rather than individual products, allowing for consistent performance across different locations [23][26] - The franchise model is built on proven operational paths, enabling local adaptations while maintaining core principles of speed and efficiency [26][29] - Key to BW's success is its ability to select high-traffic locations, ensuring that customers can easily access its offerings without needing to make a special trip [29][32] Group 4: Market Insights and Implications - BW's success in Europe highlights the importance of a mature daily consumption market and consumer acceptance of low-expressiveness products [45][46] - The brand's approach suggests that for Chinese bakery brands, focusing on system stability and operational efficiency is crucial before pursuing rapid growth [44][40] - BW's model challenges the notion that all growth is beneficial, advocating for a balanced approach to expansion and sustainability [42][44]

Core Insights - Chanson International Holding has successfully implemented a "baking + same-city delivery" and "livestream + interaction" strategy, leading to significant growth in online sales and marking a promising start in online market expansion [1][4] - The company launched its Douyin channel in 2024, integrating fresh baking with instant delivery services through its network of 60 offline stores [2] - Chanson's livestream studio offers real-time visuals from its kitchens, enhancing customer engagement and showcasing product freshness [3][4] Online Sales Strategy - The livestreaming approach allows hosts to interact with viewers, answer inquiries, and promote exclusive bundles, resulting in increased viewer engagement [4][5] - Average viewer watch time during livestreams has risen from 2 minutes to 8 minutes, with engagement rates consistently above 30% [4] - Exclusive bundles, such as discounted breakfast sets and group afternoon tea offers, are promoted with urgency-driven slogans to convert livestream traffic into sales [5] Leadership Insights - The CEO emphasizes that freshness and convenience are key values for baking consumers, and the livestream strategy creates an interactive shopping experience supported by local delivery [6] - The company plans to refine livestream schedules and launch themed events to enhance customer engagement and sales [6] - Chanson aims to develop an integrated offline-online model, focusing on product freshness and immersive visual content to distinguish itself in a competitive marketplace [6] Company Overview - Founded in 2009, Chanson International Holding operates bakery, seasonal, and beverage products through its chain stores in China and the United States [7] - The company manages 60 stores in China and 3 stores in New York City, offering both packaged and made-in-store products [7] - Chanson is committed to creating healthy, nutritious, and ready-to-eat food while providing a comfortable store environment for customers [7]