Core Insights - Nevis Brands is expanding its THC-infused beverage brands, Major and Happy Apple, into new markets, including Illinois and the Carolinas [1][2][4] Group 1: Expansion into Illinois - Illinois marks the 10th state for Nevis Brands, with Major already showing impressive uptake in dispensaries after two weeks of market presence [4][6] - The company aims to penetrate 25% of the approximately 250 to 300 active dispensaries in Illinois within the first 60 days, targeting 40 to 50 stores [6] Group 2: Happy Apple Expansion - Happy Apple is expanding into North and South Carolina, leveraging hemp-derived THC regulations that allow for retail distribution across state lines [2][8] - The beverage is positioned to normalize cannabis consumption by being sold in bars alongside alcoholic beverages, which could significantly enhance market acceptance [9][10] Group 3: Market Potential in the Carolinas - The Carolinas have a combined population of around 10 million, with a notable concentration of college-age individuals, indicating a strong market potential for cannabis products [11] - Anecdotal evidence suggests that cannabis is beginning to capture market share from alcohol, with some stores reporting significant revenue from cannabis sales [12][13]

Company Overview - Nevis Brands Inc is a leading provider of cannabis beverage brands, focusing on Hemp Derived THC products [1][2] - The company is publicly traded on the CSE under the symbol "NEVI," US OTC: "NEVIF," and Frankfurt Stock Exchange symbol "8DZ" [3] Product Launch and Market Expansion - Nevis has launched its Major(™) 100mg THC beverages in Illinois, partnering with Drecisco Farms, aiming to become a top-selling beverage in the state [2] - The company is expanding its retail presence in North Carolina and South Carolina, targeting bars and specialty beer and wine outlets [4] Sales and Revenue Generation - Happy Apple(™) Hemp Derived THC beverages are being sold in multiple states, with a focus on low-dose 5 mg THC options to grow revenues [1] - The company anticipates recognizing revenue from Happy Apple in fiscal Q2 [4] Marketing and E-commerce Strategy - Nevis plans to introduce Happy Apple(™) in traditional retail liquor stores and bars, while also developing an e-commerce platform at www.nevishemp.com [1] - The company is leveraging social media influencers and online marketing to boost online demand for its products [4]