Core Viewpoint - The future of the esports industry in China relies on building a sustainable ecosystem rather than depending solely on fleeting trends and star players [3][15]. Group 1: Esports Ecosystem Structure - The esports ecosystem is likened to a pyramid, consisting of three levels: the peak (top-tier international events), the body (professional advancement and commercial cycles), and the base (community and grassroots events) [4][16]. - The peak includes world-class events like Major and CAC, which have successfully attracted global attention and set industry standards, with Major being held in Shanghai for the first time, gathering 24 top teams and achieving over 18 billion total views [6][18]. - The body of the pyramid is represented by the Perfect World CS Challenge (PWC), aimed at providing a stable competitive platform for Chinese teams, enhancing their international experience and exposure [8][21]. Group 2: Community Engagement and Talent Development - The base of the pyramid is the Perfect World CS National League (PNL), which includes community, college, and public competitions, significantly increasing participation with over 3,254 college teams and 2,105 public teams in 2025 [10][23]. - PNL has expanded its reach to over 53 cities, promoting esports culture and talent cultivation, ensuring a continuous influx of new players and audiences [11][23]. Group 3: Commercial Partnerships and Value Creation - The esports ecosystem has formed a "sponsor alliance" with major brands like Nvidia, Intel, AGON, and Samsung, focusing on deep cooperation that enhances both technological standards and user experience [12][24]. - This alliance not only provides brand exposure but also fosters a collaborative environment where partners contribute to the growth of the esports ecosystem, proving its commercial viability [12][25]. Group 4: Long-term Vision and Commitment - The commitment to building a sustainable esports ecosystem emphasizes the importance of nurturing talent, creating content, and establishing a brand empowerment system [13][27]. - The ultimate goal is to ensure that the passion for esports is supported, career paths are clear, and top-tier achievements continue to inspire the industry, leading to a high-quality and sustainable future for Chinese esports [27][28].

Core Insights - Nevis Brands is expanding its THC-infused beverage brands, Major and Happy Apple, into new markets, including Illinois and the Carolinas [1][2][4] Group 1: Expansion into Illinois - Illinois marks the 10th state for Nevis Brands, with Major already showing impressive uptake in dispensaries after two weeks of market presence [4][6] - The company aims to penetrate 25% of the approximately 250 to 300 active dispensaries in Illinois within the first 60 days, targeting 40 to 50 stores [6] Group 2: Happy Apple Expansion - Happy Apple is expanding into North and South Carolina, leveraging hemp-derived THC regulations that allow for retail distribution across state lines [2][8] - The beverage is positioned to normalize cannabis consumption by being sold in bars alongside alcoholic beverages, which could significantly enhance market acceptance [9][10] Group 3: Market Potential in the Carolinas - The Carolinas have a combined population of around 10 million, with a notable concentration of college-age individuals, indicating a strong market potential for cannabis products [11] - Anecdotal evidence suggests that cannabis is beginning to capture market share from alcohol, with some stores reporting significant revenue from cannabis sales [12][13]