Core Insights - The India-Pakistan match in the Asia Cup has generated significant debate and calls for a boycott, yet there is strong brand interest in the tournament [1] - Sony Pictures Networks India (SPNI) has reported robust sponsorship engagement, with nearly 40 brands on board for the Asia Cup 2025 [3] Sponsorship and Advertising - The Asian Cricket Council has secured multiple sponsors for the tournament, including DP World as the title sponsor and brands like Wonder Cement and Hero MotoCorp [2] - SPNI has also engaged co-presenting sponsors such as Hero MotoCorp and Asian Paints, indicating a diverse sponsorship portfolio [2] Media Rights and Viewership - SPNI claims a complete sell-out for the India-Pakistan match on connected TV, with limited inventory remaining for mobile and web platforms [3] - Despite the sell-out status, mixed sentiments exist among media planners regarding advertiser interest and the premium rates for the match [3][4] Market Sentiment - There is a noted muted sentiment surrounding the India-Pakistan clash, which has affected ad rates and overall buzz compared to previous tournaments [4] - Advertiser demand remains strong for the Asia Cup, particularly for the marquee India-Pakistan match, which typically garners high viewership [4] Event Screenings - PVR INOX plans to showcase the India matches on over 200 screens nationwide, anticipating a strong turnout for the Asia Cup [5]

Core Insights - CJ 4DPLEX and Cinemark have announced the addition of 20 new SCREENX locations, expanding their partnership and increasing the total number of SCREENX theaters to 26 [1][2] - Of the 20 new locations, 18 will be in the United States, with six set to open in 2025 and the rest in 2026, while SCREENX will debut in Latin America for the first time [2][4] - SCREENX technology offers a 270-degree panoramic viewing experience, enhancing storytelling by extending visuals onto the auditorium walls [3][7] Company Overview - CJ 4DPLEX is a leading cinema technology company based in Seoul, known for innovative formats like SCREENX, 4DX, and Ultra 4DX [5][6] - Cinemark is one of the largest theatrical exhibition companies globally, operating nearly 500 theaters and over 5,500 screens across the U.S. and Latin America [10] Market Impact - The expansion of SCREENX locations is a response to strong audience demand for premium cinema formats, indicating a growing trend in the industry towards immersive viewing experiences [4][10] - The partnership aims to revolutionize the cinematic experience, reinforcing Cinemark's position as a key player in the theatrical exhibition market [4][10]