New Delhi Post-Operation Sindoor, the India-Pakistan match in the Asia Cup on Sunday has evoked more than its usual share of heightened debate. There are calls for a match boycott on the social media while lovers of the game are hoping for an exciting Sunday. But despite the polarised atmospherics, the official media rights holder, Sony Pictures Networks India, said it has witnessed strong traction from brands for the tournament as well as the India-Pakistan match.Earlier this week, the Asian Cricket Counci ...

Core Insights - CJ 4DPLEX and Cinemark have announced the addition of 20 new SCREENX locations, expanding their partnership and increasing the total number of SCREENX theaters to 26 [1][2] - Of the 20 new locations, 18 will be in the United States, with six set to open in 2025 and the rest in 2026, while SCREENX will debut in Latin America for the first time [2][4] - SCREENX technology offers a 270-degree panoramic viewing experience, enhancing storytelling by extending visuals onto the auditorium walls [3][7] Company Overview - CJ 4DPLEX is a leading cinema technology company based in Seoul, known for innovative formats like SCREENX, 4DX, and Ultra 4DX [5][6] - Cinemark is one of the largest theatrical exhibition companies globally, operating nearly 500 theaters and over 5,500 screens across the U.S. and Latin America [10] Market Impact - The expansion of SCREENX locations is a response to strong audience demand for premium cinema formats, indicating a growing trend in the industry towards immersive viewing experiences [4][10] - The partnership aims to revolutionize the cinematic experience, reinforcing Cinemark's position as a key player in the theatrical exhibition market [4][10]