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2025年AI驱动下通信云行业的全球化变革
艾瑞咨询· 2025-07-28 09:04
Core Insights - The global internet communication cloud market is projected to reach approximately $6.8 billion in 2024, with expectations of a new growth cycle in the next 2-3 years driven by AI applications [1][7] - AI and communication are mutually empowering, leading to a transformation of communication infrastructure into immersive AI interaction platforms [4][40] Market Overview - The global internet communication cloud market is expected to grow to $6.8 billion in 2024, with a slowdown in growth due to the maturity of AI application scenarios and macroeconomic challenges [7][11] - The current penetration rate of AI in the cloud communication market is around 15%, with potential for growth in new application scenarios such as AI companionship and customer service [7][36] Technological Focus - Developers are increasingly demanding security, intelligence, and openness in communication cloud services, driven by regulatory requirements and the need for data privacy [2][14] - The evolution of communication cloud services is shifting from basic information transmission to AI interaction hubs, focusing on scenario-based empowerment and data value extraction [2][24] Development Trends - The integration of GenAI is driving the convergence of text, voice, and video interactions, prompting communication cloud providers to enhance transmission effectiveness for new use cases [3][43] - Future competition will center around "multimodal large models × scenario-based services," reshaping human-computer interaction paradigms [3][40] Domestic Market Characteristics - The Chinese internet application market is entering a phase of refined operations, with enterprises focusing on enhancing product competitiveness through stable and reliable communication services [11][36] - Despite the exploration of potential blockbuster AI applications, the market remains dominated by "model as application" approaches without significant breakthroughs [11][36] International Market Characteristics - Global demand for communication cloud services is converging on security, intelligence, and openness, influenced by regional policy environments and user behaviors [14][19] - In mature markets like Europe and North America, data privacy and compliance are top priorities, while emerging markets focus on localized adaptations and innovative scenarios [14][19] Security Upgrades - Over 82% of countries are establishing or enhancing data privacy regulations, making compliance a cornerstone for global market entry [17][19] - The demand for self-controlled communication platforms is rising due to geopolitical tensions, necessitating a focus on data security and compliance with local laws [19][22] Smart Upgrades - Communication cloud providers are concentrating on core communication capabilities while integrating third-party AI models to meet customer demands for generative AI capabilities [24][26] - The transition from auxiliary tools to immersive human-computer interaction is underway, with a focus on low-accuracy, low-real-time value scenarios for initial breakthroughs [26][29] Open Upgrades - The openness of communication cloud platforms is reflected in product and ecosystem dimensions, enabling developers to customize functionalities and enhance efficiency [29][33] - As businesses globalize, cross-platform compatibility will become a critical consideration for developers, necessitating stable communication functions across various devices and systems [29][36] Industry Trends - The integration of large models and security technologies is becoming a key focus for communication cloud providers, enhancing their capabilities in a competitive landscape [33][40] - The future of communication cloud services will involve leveraging multimodal large models and wearable hardware to create new interaction paradigms and maximize data value [43][45]