Workflow
Concert Ticketing
icon
Search documents
2025年中国演唱会票务市场分析:针对黄牛倒票行为和票务平台退款问题整治不足
Qian Zhan Wang· 2025-07-16 05:10
Core Insights - The Chinese concert ticketing market is experiencing rapid growth, with ticket sales expected to exceed 26 billion in 2024, representing a year-on-year increase of 78.1% [4] - The secondary ticket market plays a crucial role in redistributing ticket resources, providing additional purchasing avenues for consumers unable to secure tickets through primary sales [1][2] Group 1: Market Dynamics - The ticketing market consists of a primary market with fixed pricing and a secondary market characterized by dynamic pricing, allowing for price fluctuations based on demand [1][2] - The secondary market enhances consumer satisfaction and market vibrancy by addressing supply-demand imbalances, particularly for popular events [1] Group 2: Industry Growth - The concert ticketing market is projected to grow significantly, with the number of attendees surpassing 29 million in 2024, marking a 45.0% increase year-on-year [4] - Major ticketing platforms like Maoyan and Damai are reporting substantial growth in gross merchandise volume (GMV), with Maoyan's concert ticketing GMV increasing by approximately 90% and Damai's revenue reaching 2.057 billion, up 236% [5][7] Group 3: Regulatory Challenges - Despite regulatory efforts to curb ticket scalping and refund issues, challenges remain, with reports indicating that publicly available tickets for some concerts are less than 50% of total ticket sales [9] - The 2023 regulations mandate real-name ticket purchases and entry, but enforcement and compliance issues persist, leading to ongoing consumer complaints [9][11] Group 4: Consumer Complaints - The primary complaint in the online ticketing sector is related to refund issues, accounting for 56.94% of complaints, followed by unfair terms at 19.44% [11][14] - Recommendations include improving legal frameworks for refunds, enhancing consumer awareness of rights, and increasing penalties for scalping to maintain market order [14]