BEDFORD, Mass., Aug. 7, 2025 /PRNewswire/ -- iRobot Corp. (NASDAQ: IRBT), a leader in consumer robots, today announced its financial results for the second quarter ended June 28, 2025."Our second quarter performance fell short of our expectations, due to persistent market headwinds and delays in scaling production and sales of our new products," said Gary Cohen, iRobot CEO. "While we made meaningful progress on gross margin expansion, tightened control over operating expenses, and improved net losses, our c ...

Core Insights - iRobot Corp. is launching a new multi-platform marketing campaign featuring the tagline "Roomba. Made for This," starting June 16, 2025, across various premium streaming services [1][2]. Group 1: Marketing Campaign - The campaign is described as an acknowledgment of iRobot's legacy in innovative floor cleaning technology, emphasizing the effectiveness and fun of the Roomba [2]. - The creative for the campaign was developed by The Boathouse, showcasing the Roomba's performance in extreme cleaning conditions, including scenarios with children, a slime volcano, a dog, and a ketchup bottle [2][3]. Group 2: Product Innovations - Earlier in 2025, iRobot introduced a new range of technologically advanced Roomba vacuums and 2-in-1 vacuum and mop systems, featuring innovations such as debris-compacting systems and retractable dual-spinning mop pads [3]. - Additional new products are expected to be launched later in the year, indicating ongoing innovation in the product line [3]. Group 3: Company Overview - iRobot is a global leader in consumer robotics, having sold over 50 million robots since the introduction of the first Roomba in 2002 [4]. - The company focuses on creating robots and smart home devices that enhance home maintenance and promote healthier living environments [4].