Core Insights - Twilio and AEG have launched a strategic multi-year partnership to enhance customer engagement in live events and sports, utilizing Twilio's technology for improved communication and experiences [1][2][3] Company Overview - Twilio is a customer engagement platform that enables real-time personalized experiences for brands, with a presence in 180 countries and millions of developers and businesses using its services [9] - AEG is a leading sports and live entertainment company, entertaining over 90 million guests annually through its venues and events [10] Partnership Details - The partnership marks Twilio's first collaboration with a major venue, NHL team, and ticketing platform, establishing Twilio as a Founding Partner of Crypto.com Arena and an official partner of the LA Kings [2][5] - Twilio's technology will be integrated into AEG's operations, enhancing fan engagement through data-driven insights and personalized communication [3][4] Technology Implementation - Twilio's products, including Twilio Segment, will provide AEG with deeper insights into fan preferences, improving the overall customer experience [3] - Twilio's existing technology already supports AXS with SMS and multi-factor authentication, indicating a foundation for further growth in the partnership [4] Marketing and Visibility - As a Founding Partner, Twilio will gain significant brand visibility at Crypto.com Arena, including LED signage and hospitality experiences, reaching millions of visitors annually [5][8] - The partnership will also extend Twilio's branding throughout L.A. LIVE, enhancing its presence in the sports and entertainment district [8]

Core Insights - The LA Kings have announced a multi-year partnership with Twilio, marking Twilio's first major collaboration with an NHL team [1][2] - Twilio's logo will be featured on the Kings' away helmets during all regular season and playoff games starting from the 2025-26 season, providing significant brand exposure [1][2] - The partnership aims to enhance fan engagement through Twilio's customer engagement technology, allowing for personalized communication and interactive experiences [2][3] Partnership Details - The partnership will enable the LA Kings to implement Twilio's technology for improved communication with season ticket members and fans [2][4] - Twilio will host away-game events and hospitality experiences in key markets, leveraging the helmet exposure during nationally televised games [2][3] - The collaboration will include the creation of custom content showcasing Twilio's technology throughout the season [2][3] Strategic Importance - The partnership aligns with the LA Kings' strategy to deepen connections with fans and enhance their overall experience [4] - Twilio's platform is expected to drive measurable impact across the Kings' business by creating tailored experiences for fans [4] - The relationship reflects a shared vision of integrating offerings from both organizations to benefit fans significantly [4]