Core Viewpoint - A recent survey by the Zhejiang Consumer Protection Committee indicates that over 70% of elderly consumers have made purchases on short video platforms based on claims of "curing diseases" [1] Group 1: Survey Findings - The survey involved 300 short videos related to various categories such as food, beauty, and daily necessities, with a focus on the elderly consumer group [1] - The investigation revealed significant issues with false advertising and discrepancies between advertised and actual products, with 80% of beauty products tested failing to show the claimed efficacy ingredients [2][12] Group 2: Issues Identified - **Misleading Health Claims**: Some ordinary and special dietary foods were promoted on short video platforms as having health benefits or disease treatment capabilities, such as claims of regulating blood pressure and cholesterol [3][5] - **Cosmetic Claims Mismatch**: Certain cosmetics exaggerated or falsely advertised their effects, such as anti-wrinkle and whitening properties, which were not supported by the actual product labels [6] - **Product Discrepancies**: Many products received did not match the brand, name, packaging, or ingredients as advertised, with some products having expired licenses [8] Group 3: Testing Results - Out of 15 batches of beauty products tested, 12 batches (80%) did not contain the efficacy ingredients listed on their labels, indicating either very low levels or no actual addition of these ingredients [12] - Specific examples include products purchased from various accounts that failed to show the advertised whitening ingredients like niacinamide and α-arbutin [12] Group 4: Platform Responses - Following the findings, the Zhejiang Consumer Protection Committee invited relevant platforms to discuss the issues, and all platforms reported taking action to remove or address problematic products [14] - Platforms are enhancing monitoring of short video content, standardizing product advertising, and increasing compliance awareness among merchants [14]

Core Viewpoint - The article emphasizes the importance of consumer rights protection in the daily necessities sector, highlighting various effective and convenient complaint channels available to consumers when facing issues such as quality problems, false advertising, and after-sales disputes [1][7]. Official Complaint Platforms: Authority and Reliability - The most direct and authoritative way to address consumer disputes is to file complaints with government regulatory departments [2][8]. - The National 12315 platform, managed by the State Administration for Market Regulation, allows consumers to submit evidence and complaints easily, with legal authority for handling issues related to product quality and price fraud [3][10]. - The 12345 government service hotline integrates various non-emergency services, providing quick responses and broad coverage for local complaints [3][10]. Industry Organizations and Media Supervision: Leveraging Professional and Public Opinion - Industry organizations like the China Consumers Association can accept complaints, conduct investigations, and provide professional support, especially against unfair practices [4][11]. - Media platforms, such as consumer rights programs, can amplify consumer complaints, creating public pressure on businesses to resolve disputes quickly [4][11]. Internet Complaint Platforms: Efficiency and Convenience - The rise of internet complaint platforms, such as Black Cat Complaints, has significantly reduced the time and communication costs for consumers, especially among younger demographics [5][12]. - Black Cat Complaints offers a user-friendly interface for submitting complaints and provides real-time updates on complaint progress, enhancing transparency [5][12]. - The platform also incentivizes businesses to respond promptly to complaints through mechanisms that highlight responsive companies [5][12]. Professional Services and Consumer Guidance - Black Cat Complaints has introduced an AI legal assistant, providing 24/7 free legal advice to users, making it easier for consumers without legal knowledge to navigate their rights [6][13]. - The platform publishes a "Red and Black List" of companies based on complaint metrics, helping consumers make informed choices [6][13]. Consumer Rights Protection Recommendations for Daily Necessities - Different categories of daily necessities require specific attention during complaints, such as verifying authenticity in clothing and addressing safety issues in household items [9][14]. - General steps for consumer rights protection include collecting evidence, clearly stating demands, choosing appropriate complaint channels, and following up on complaints [15].

Group 1 - The establishment of Pizhou Meihao Daily Chemical Products Business Unit, a sole proprietorship, has been registered with a legal representative named Luo Han [1] - The registered capital of the business unit is 50,000 RMB [1] - The business scope includes general projects such as sales of daily chemical products, daily necessities, personal hygiene products, and cosmetics retail, among others [1]