Workflow
Drama
icon
Search documents
下沉市场永远需要“靳东”
Hu Xiu· 2025-10-20 09:40
Core Insights - The rise of short dramas is challenging the traditional long drama industry, leading to a shift in audience preferences and industry standards [1][2][3] - The character Zhou Sheng'an from the short drama "Summer Fendela" has gained significant popularity, reflecting a new trend in character archetypes that resonate with contemporary audiences [3][5][10] Industry Trends - Short dramas are increasingly dominating the market, with over half of the current audience engaging with this format, despite criticisms regarding their depth and quality [2] - The aesthetic and narrative style of "Summer Fendela" emphasizes subtlety and realism, contrasting with the more sensationalist approaches of traditional dramas [9][25] Character Development - Zhou Sheng'an represents a new archetype of the "father figure" in contemporary dramas, characterized by stability, respect, and emotional support, diverging from the typical "alpha male" tropes [7][21][30] - The character's appeal lies in his ability to provide emotional value without overstepping boundaries, aligning with modern viewers' desires for healthier relationship dynamics [21][22] Audience Engagement - The success of "Summer Fendela" is attributed to its relatable themes and character dynamics, which reflect the anxieties and aspirations of today's youth [26][27] - The portrayal of female characters as more proactive in relationships is a notable trend, indicating a shift towards more balanced gender dynamics in storytelling [13][14] Market Opportunities - The evolving landscape of short dramas presents opportunities for new talent and character types, particularly those that align with the "father figure" archetype, which is gaining traction among audiences [32][36] - The demand for relatable and emotionally supportive male characters suggests a potential growth area for content creators in the entertainment industry [36][37]