Core Insights - Zeta Global Holdings (ZETA) is emerging as a differentiated player in the enterprise marketing technology sector, with its latest product, Athena, marking a significant milestone in the company's development [1] Company Overview - Zeta Global Holdings is focusing on enhancing its marketing technology stack, positioning itself uniquely in the industry [1] Product Development - The introduction of Athena is seen as a pivotal moment for Zeta, indicating a strategic shift or advancement in its offerings [1]